Ulta Beauty Raises 2026 Guidance as Sales Rise 8.9%
The beauty retailer’s fiscal second-quarter growth was driven by fragrance, K-beauty and store expansion, said CEO Kecia Steelman.
Beauty
Analysis and advice on the fast-evolving beauty business.
Mexican Beauty Brands Seize the Moment
Brands founded in Mexico were already riding a wave of national pride, as more customers look for more culturally authentic brands. Now TikTok Shop, savvy marketing and improved trade policy are helping them grow to the next level.
Mexican Beauty Brands Seize the Moment
Brands founded in Mexico were already riding a wave of national pride, as more customers look for more culturally authentic brands. Now TikTok Shop, savvy marketing and improved trade policy are helping them grow to the next level.
Shiseido Earnings Decline 8.5%, Drunk Elephant Sales Slide 65%
The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
Shiseido Earnings Decline 8.5%, Drunk Elephant Sales Slide 65%
The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
Beauty Plays the Long Game
As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
US Retailers Want in on K-Beauty — Again
Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
US Retailers Want in on K-Beauty — Again
Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
How Maesa Creates and Scales Beauty Brands in a Saturated Market
As a global incubator and operator for beauty and personal care brands, Maesa is growing its presence across new and existing categories — putting unmet customer needs at the centre of its own brands’ strategy. BoF hears from chief executive officer Piyush Jain and chief financial officer Zaheer Ferguson on its goals to disrupt the beauty and wellness space.
How Maesa Creates and Scales Beauty Brands in a Saturated Market
As a global incubator and operator for beauty and personal care brands, Maesa is growing its presence across new and existing categories — putting unmet customer needs at the centre of its own brands’ strategy. BoF hears from chief executive officer Piyush Jain and chief financial officer Zaheer Ferguson on its goals to disrupt the beauty and wellness space.
How Far Can Body Care Go?
Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.
How Far Can Body Care Go?
Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.
Black Beauty Excellence Was the Star of the Met Gala
Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.
Black Beauty Excellence Was the Star of the Met Gala
Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.
Inside the Met Gala’s Many Facial Suites
Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.
Inside the Met Gala’s Many Facial Suites
Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
At Estée Lauder Companies, Growth Remains Elusive
The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
At Estée Lauder Companies, Growth Remains Elusive
The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
THE NEWS IN BRIEF
Mexican Makeup Label Sarelly Raises $3 Million
The funding will be used to power the brand’s expansion into the US, including a nationwide rollout in Target’s Beauty Studio.
Bath & Body Works Lifts Annual Profit Forecast on Digital Demand
The US fragrance giant raised its full-year profit forecast and beat estimates for second-quarter results, benefiting from demand for its products on digital channels, despite a decline in store traffic.
India Investigates Fragrance Giants Over Price Collusion, Document Shows
Global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances face a second antitrust investigation by Indian authorities, according to a regulatory document seen by Reuters.
Avon North America Acquired By Regent, Appoints New CEO
The legacy beauty brand's US and Canada divisions will join the investment firm's portfolio, which also includes Avon International.
Coty Beats Quarterly Revenue, Calls Fiscal 2027 ‘Transition Year’ on Business Overhaul
The cosmetics giant has also appointed Soraya Benchikh as chief financial officer, replacing Laurent Mercier.
Estée Lauder Forecasts Annual Profit Above Estimates on Strong China Demand
The US cosmetics giant lifted its profit guidance on Wednesday, betting on sustained spending on premium fragrances and strong performance in China.
China’s Biggest Beauty Firm to Expand in US With Ulta Deal
Proya Cosmetics is partnering with the beauty retailer to grow in the US as it faces fierce competition in its home market.