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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.

How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.

The Debrief | Beauty Is in Its Flop Era

Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.

The Debrief | Beauty Is in Its Flop Era

Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.

Inside The Business of Beauty’s Community Event for Industry Leaders in New York

The Business of Beauty gathered founders and leaders from companies such as Bansk Beauty, Glossier, Kenvue, Shiseido, Puig Beauty, Printemps, Elemis, L’Oréal, Nars Cosmetics, Unilever and Coty to discuss building agility in a rapidly changing market.

Inside The Business of Beauty’s Community Event for Industry Leaders in New York

The Business of Beauty gathered founders and leaders from companies such as Bansk Beauty, Glossier, Kenvue, Shiseido, Puig Beauty, Printemps, Elemis, L’Oréal, Nars Cosmetics, Unilever and Coty to discuss building agility in a rapidly changing market.

The Business of Ballerina Farm

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

The Business of Ballerina Farm

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

The New Growth Playbook in a Changing Beauty Market

BoF and Front Row gathered beauty executives over breakfast in New York to examine brand authenticity, channel mix, product innovation and meaningful differentiation in today’s crowded beauty market. Here, BoF shares key insights from the discussion.

The New Growth Playbook in a Changing Beauty Market

BoF and Front Row gathered beauty executives over breakfast in New York to examine brand authenticity, channel mix, product innovation and meaningful differentiation in today’s crowded beauty market. Here, BoF shares key insights from the discussion.

How Tursian Builds Off Deciem Founder’s Legacy

Years after Brandon Truaxe, the trailblazing beauty founder, passed away, his partner Riyadh Swedaan has launched a skincare collection in his name.

How Tursian Builds Off Deciem Founder’s Legacy

Years after Brandon Truaxe, the trailblazing beauty founder, passed away, his partner Riyadh Swedaan has launched a skincare collection in his name.

Estée Lauder Companies, L’Oréal Suffer as China Duty-Free Spend Continues to Fall

The once-promising Chinese travel retail market is showing little signs of recovery, causing global beauty giants to reevaluate their strategies and reduce promotions.

Estée Lauder Companies, L’Oréal Suffer as China Duty-Free Spend Continues to Fall

The once-promising Chinese travel retail market is showing little signs of recovery, causing global beauty giants to reevaluate their strategies and reduce promotions.

How an Indie Beauty Brand Finds Its Hero

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

How an Indie Beauty Brand Finds Its Hero

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

Can Gaming Go Glam?

The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?

Can Gaming Go Glam?

The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?

The End of the Lipstick Index

After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”

The End of the Lipstick Index

After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

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