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Beauty

Analysis and advice on the fast-evolving beauty business.

Korean Beauty Start-Ups Bet Booming US Demand Outlasts Tariff Pain

South Korean cosmetic start-ups like Beauty of Joseon, Torriden and d’Alba are in talks with major US retailers to expand their brick-and-mortar presences in the world’s biggest consumer market.

Korean Beauty Start-Ups Bet Booming US Demand Outlasts Tariff Pain

South Korean cosmetic start-ups like Beauty of Joseon, Torriden and d’Alba are in talks with major US retailers to expand their brick-and-mortar presences in the world’s biggest consumer market.


Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.


The Year Pride Went Beige

As Pride month kicks off, some brands have eschewed rainbows for a more subdued take on LGBTQ+ activism.

The Year Pride Went Beige

As Pride month kicks off, some brands have eschewed rainbows for a more subdued take on LGBTQ+ activism.


Beauty’s Hottest New Trend: The Founder Buyback

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.

Beauty’s Hottest New Trend: The Founder Buyback

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.


The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery

E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.

The Debrief | Why Hailey Bieber Won the Celebrity Beauty Lottery

E.l.f. Beauty’s $1 billion acquisition of Rhode demonstrates the power of authentic branding amid a sea of generic beauty lines fronted by famous faces.


How Niche Perfumers Pay to Win

Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.

How Niche Perfumers Pay to Win

Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.


The Business of Beauty Global Forum 2025

The Business of Beauty Global Forum 2025 is now available to watch on-demand. Hear from Tracee Ellis Ross, Hailey Rhode Bieber, Tarang Amin, Amanda Baldwin and more as they explore the challenges facing the global beauty industry today — and the biggest opportunities for growth ahead.

The Business of Beauty Global Forum 2025

The Business of Beauty Global Forum 2025 is now available to watch on-demand. Hear from Tracee Ellis Ross, Hailey Rhode Bieber, Tarang Amin, Amanda Baldwin and more as they explore the challenges facing the global beauty industry today — and the biggest opportunities for growth ahead.


Why Hair Tools Still Haven’t Won Over Textured Hair Consumers

Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.

Why Hair Tools Still Haven’t Won Over Textured Hair Consumers

Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.


How Fara Homidi Uses Cool to Sell Cosmetics

In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.

How Fara Homidi Uses Cool to Sell Cosmetics

In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.


What I’m Looking Forward to at The Business of Beauty Global Forum 2025

The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.

What I’m Looking Forward to at The Business of Beauty Global Forum 2025

The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.


E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion

In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.

E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion

In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.


How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.

How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.