Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

What It Takes to Sell Beauty on Douyin

Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.

What It Takes to Sell Beauty on Douyin

Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.


Louis Vuitton to Launch Makeup Line

The luxury fashion house will release a line of colour cosmetics this autumn, with the renowned British makeup artist Pat McGrath as its creative director.

Louis Vuitton to Launch Makeup Line

The luxury fashion house will release a line of colour cosmetics this autumn, with the renowned British makeup artist Pat McGrath as its creative director.


‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom

Canada’s export-driven beauty startup scene is responding to the threat of tariffs with a newfound product patriotism.

‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom

Canada’s export-driven beauty startup scene is responding to the threat of tariffs with a newfound product patriotism.


The Hot Competition Behind Heatless Curls

The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.

The Hot Competition Behind Heatless Curls

The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.


The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.

Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.

The Business of Beauty Haul of Fame: Hair Brooches Are Here. Don’t Panic.

Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.


Uoma Beauty Founder Sues the Brand’s New Owners

The suit alleges that the December 2023 purchase of the brand’s assets was an unauthorised sale, and seeks damages for “unjust enrichment”.

Uoma Beauty Founder Sues the Brand’s New Owners

The suit alleges that the December 2023 purchase of the brand’s assets was an unauthorised sale, and seeks damages for “unjust enrichment”.


A Recovering Los Angeles Gets Back to Events

Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.

A Recovering Los Angeles Gets Back to Events

Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.


The Business of Beauty Global Awards: An Update on 2024’s Winners

The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.

The Business of Beauty Global Awards: An Update on 2024’s Winners

The winners of BoF’s inaugural annual award for beauty startups have secured new retail partners, funding and collaborations in the past year.


Palm Angels’ Francesco Ragazzi Launches Fragrance Line

The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.

Palm Angels’ Francesco Ragazzi Launches Fragrance Line

The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.


Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.

Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.


The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness

If you want to sell a cult beauty product, you’re going to have to evangelize people.

The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness

If you want to sell a cult beauty product, you’re going to have to evangelize people.


A TikTok-Famous Brand Gets Ready for Life Offline

Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.

A TikTok-Famous Brand Gets Ready for Life Offline

Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.