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Beauty

Analysis and advice on the fast-evolving beauty business.

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.


Estée Lauder Companies Says Its Turnaround Is Working — Slowly

The company’s recovery plan is underway, and green shoots are appearing in key areas like China. But its core brands are still struggling, and competition is stacking up.

Estée Lauder Companies Says Its Turnaround Is Working — Slowly

The company’s recovery plan is underway, and green shoots are appearing in key areas like China. But its core brands are still struggling, and competition is stacking up.


Opinion: How ‘Optimisation’ Hijacked Men’s Wellness

We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.

Opinion: How ‘Optimisation’ Hijacked Men’s Wellness

We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.


WeightWatchers Bets on Community Driving Growth in the GLP-1 Era

The weight loss programme is leaning into its strengths with more in-person clinics and deeper connection with members, chief executive officer Tara Comonte told Bloomberg reporters on Tuesday.

WeightWatchers Bets on Community Driving Growth in the GLP-1 Era

The weight loss programme is leaning into its strengths with more in-person clinics and deeper connection with members, chief executive officer Tara Comonte told Bloomberg reporters on Tuesday.


Trump’s Tariffs Imperil US Black Hair Businesses

The prices of hair extensions and hair glues used to create wigs and weaves have gone up exponentially after US president Donald Trump imposed a series of different tariffs on China and Vietnam, where the majority of Black beauty products are made.

Trump’s Tariffs Imperil US Black Hair Businesses

The prices of hair extensions and hair glues used to create wigs and weaves have gone up exponentially after US president Donald Trump imposed a series of different tariffs on China and Vietnam, where the majority of Black beauty products are made.


Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks

The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?

Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks

The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?


GLP-1 Pills Will Be Priced Similarly to Injections, Wall Street Predicts

US prices for obesity-treatment pills that Eli Lilly and Novo Nordisk aim to launch next year will likely be on par with their weight-loss injections, analysts and investors say.

GLP-1 Pills Will Be Priced Similarly to Injections, Wall Street Predicts

US prices for obesity-treatment pills that Eli Lilly and Novo Nordisk aim to launch next year will likely be on par with their weight-loss injections, analysts and investors say.


‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.


The Latest Boom in Medical Tourism: Male Leg Lengthening

At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.

The Latest Boom in Medical Tourism: Male Leg Lengthening

At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.


Where TikTok Beauty Meets MAHA: ‘Dorm Water’

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.

Where TikTok Beauty Meets MAHA: ‘Dorm Water’

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.


Why Ulta Beauty and Target Broke Up

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

Why Ulta Beauty and Target Broke Up

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.


Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.

Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.