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Beauty

Analysis and advice on the fast-evolving beauty business.

Sexual Healing, in a Perfume Bottle

The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.

Sexual Healing, in a Perfume Bottle

The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.


Trendy Sunscreen Gets Burned by Regulators

With multiple voluntary product recalls and testing inconsistencies, hip sunscreen startups are in the social media spotlight as they navigate an unprecedented level of SPF scepticism.

Trendy Sunscreen Gets Burned by Regulators

With multiple voluntary product recalls and testing inconsistencies, hip sunscreen startups are in the social media spotlight as they navigate an unprecedented level of SPF scepticism.


What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.

What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.


How Ulta Beauty Is Finding Growth in a Slowdown

The beauty retailer’s “Ulta Beauty Unleashed” turnaround plan is paying off as the retailer overcame a broader beauty slowdown in the first half of the year, but headwinds loom.

How Ulta Beauty Is Finding Growth in a Slowdown

The beauty retailer’s “Ulta Beauty Unleashed” turnaround plan is paying off as the retailer overcame a broader beauty slowdown in the first half of the year, but headwinds loom.


Revenge of the 1990s Beauty Queen

‘Grunge Beauty’ tops Pinterest’s current trend boards, but 30 years after the phenomenon became mainstream, there’s still value in its original formulas.

Revenge of the 1990s Beauty Queen

‘Grunge Beauty’ tops Pinterest’s current trend boards, but 30 years after the phenomenon became mainstream, there’s still value in its original formulas.


Katrina Kaif Brings Indian Beauty to the World

In just six years, Kay Beauty has become India’s fastest-growing celebrity-founded beauty line. Kaif and Nykaa co-founder Adwaita Nayar spoke exclusively to The Business of Beauty about the brand’s global ambitions.

Katrina Kaif Brings Indian Beauty to the World

In just six years, Kay Beauty has become India’s fastest-growing celebrity-founded beauty line. Kaif and Nykaa co-founder Adwaita Nayar spoke exclusively to The Business of Beauty about the brand’s global ambitions.


The Self-Tanning Brands Winning Over Women of Colour

Gen-Z beauty consumers of colour are embracing self-tanning products. Their goals might not be to darken their skin, but to enhance radiance and glow, and even flip the script on colourism. To capture this new market, brands must play catch-up.

The Self-Tanning Brands Winning Over Women of Colour

Gen-Z beauty consumers of colour are embracing self-tanning products. Their goals might not be to darken their skin, but to enhance radiance and glow, and even flip the script on colourism. To capture this new market, brands must play catch-up.


‘GEO’ Is Beauty’s New ‘SEO’

As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.

‘GEO’ Is Beauty’s New ‘SEO’

As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.


Beauty’s ‘Dream Team’ Launches a Fragrance Line

Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.

Beauty’s ‘Dream Team’ Launches a Fragrance Line

Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.


Rise in Foodie Perfumes May Be Linked to Weight-Loss Drugs

Gourmand fragrances, with scent profiles that feature vanilla, coffee and caramel, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24 percent last year alone.

Rise in Foodie Perfumes May Be Linked to Weight-Loss Drugs

Gourmand fragrances, with scent profiles that feature vanilla, coffee and caramel, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24 percent last year alone.


Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So

The fashion house’s reveal of its debut cosmetics line has fired off a hot debate about the limits of what brands can charge for beauty. Will that noise translate into sales? Or did luxury’s biggest brand misjudge the moment?

Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So

The fashion house’s reveal of its debut cosmetics line has fired off a hot debate about the limits of what brands can charge for beauty. Will that noise translate into sales? Or did luxury’s biggest brand misjudge the moment?


Revolution Beauty Founders Return to Tackle Turnaround

The embattled UK beauty group has formally ended its sale process and announced that co-founder Tom Allsworth will return as chief executive, with co-founder Adam Minto joining in a consultancy role.

Revolution Beauty Founders Return to Tackle Turnaround

The embattled UK beauty group has formally ended its sale process and announced that co-founder Tom Allsworth will return as chief executive, with co-founder Adam Minto joining in a consultancy role.