Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

Can Wellness Be the New Nightlife?

With moonlight yoga and spirit-free bars, party hotspots like London’s Tramp or the new Soho Farmhouse Ibiza are repositioning themselves as wellness clubs for their increasingly health-focussed clientele.


Can Oura Become a Forever Company?

The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.


Gen Z Gets Its Own Class of Supermodels

A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.


Why Beauty Companies Keep Cutting Their Portfolios

As shoppers and investors alike tighten their purse strings, a renewed focus on proven, lasting brands and categories is thinning the herd.


‘Gilmore Girls’ and the Art of Nostalgia Marketing

With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.


Alo Yoga Is Coming for Your Spa Day

After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.


The GLP-1 Arms Race, Explained

The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?


Estée Lauder’s SoHo Takeover; The Death of the Great American Beauty Brand

This week, I’m eyeing the battle for fragrance relevance and pondering Coty’s makeup mess.


Coperni Expands to Beauty With Probiotic Athleisure

The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.


The Case for Lab-Grown Hair Extensions

Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.


The Debrief | Can Gen Z Beauty Brands Grow Up?

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.


The K-Beauty Giants Resetting Beauty’s Pecking Order

A new wave of South Korean conglomerates are ascending the ranks of the world’s largest beauty companies.