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Beauty

Analysis and advice on the fast-evolving beauty business.

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.


The Truth About Violet Grey’s Acquisition Plans

Chief executive Sherif Guirgis set the record straight about the company’s acquisitions, and shared his growth plans with The Business of Beauty exclusively.

The Truth About Violet Grey’s Acquisition Plans

Chief executive Sherif Guirgis set the record straight about the company’s acquisitions, and shared his growth plans with The Business of Beauty exclusively.


Introducing Full Coverage, a Beauty Newsletter From Priya Rao

The Business of Beauty’s executive editor is bringing back her weekly newsletter, and diving into how shifting ideals, new players and cultural movements are transforming the multi-billion-dollar beauty and wellness industries.

Introducing Full Coverage, a Beauty Newsletter From Priya Rao

The Business of Beauty’s executive editor is bringing back her weekly newsletter, and diving into how shifting ideals, new players and cultural movements are transforming the multi-billion-dollar beauty and wellness industries.


A Beauty Editor’s Vision of Luxury Pet Care: Biche

Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.

A Beauty Editor’s Vision of Luxury Pet Care: Biche

Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.


Balenciaga Launches New Fine Fragrance Collection

Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.

Balenciaga Launches New Fine Fragrance Collection

Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.


Can Beauty Compete in F1?

The rise in female F1 viewership presents an opportunity to diversify both the sport’s fanbase and itself — but beauty companies risk steering themselves off-brand.

Can Beauty Compete in F1?

The rise in female F1 viewership presents an opportunity to diversify both the sport’s fanbase and itself — but beauty companies risk steering themselves off-brand.


What’s In Store for Tom Ford Beauty?

The Estée Lauder Companies-owned designer cosmetics label, hoping to reignite consumer interest and get back on the path to growth, is opening two new locations in Paris and New York.

What’s In Store for Tom Ford Beauty?

The Estée Lauder Companies-owned designer cosmetics label, hoping to reignite consumer interest and get back on the path to growth, is opening two new locations in Paris and New York.


Stealth Wealth Is Done. Meet ‘Rushed Wealth.’

Piece-y blowouts and one-coat nails are the latest beauty signal of the rich and privileged.

Stealth Wealth Is Done. Meet ‘Rushed Wealth.’

Piece-y blowouts and one-coat nails are the latest beauty signal of the rich and privileged.


Revlon’s Turnaround Plan Starts With Its Oldest Brand

Two years after emerging from bankruptcy, one of America’s first beauty conglomerates, Revlon, is looking to the future starting, with the past. Beginning with Elizabeth Arden, the company hopes to regain its former shine.

Revlon’s Turnaround Plan Starts With Its Oldest Brand

Two years after emerging from bankruptcy, one of America’s first beauty conglomerates, Revlon, is looking to the future starting, with the past. Beginning with Elizabeth Arden, the company hopes to regain its former shine.


Ulta Beauty CEO Details Mexico Store Locations, Brands

The retailer announced that it will open locations in Guadalajara, León, Tijuana and Monterrey with over 300 brands. 35 of those names, including Half Magic, Snif and a host of K-beauty brands, will be new to the market.

Ulta Beauty CEO Details Mexico Store Locations, Brands

The retailer announced that it will open locations in Guadalajara, León, Tijuana and Monterrey with over 300 brands. 35 of those names, including Half Magic, Snif and a host of K-beauty brands, will be new to the market.


At the US Open, Beauty Wants to Play With the Pros

Marketing to players has become big business as the athletes themselves become bigger tastemakers, prompting salons and brands to offer their services to the cream of the crop.

At the US Open, Beauty Wants to Play With the Pros

Marketing to players has become big business as the athletes themselves become bigger tastemakers, prompting salons and brands to offer their services to the cream of the crop.


Sonoma Brands Invests in British Beauty Distributor Discovered Brands

On Wednesday, the American private equity firm announced its minority investment of around $15 million in the London-based distributor which works with buzzy brands such as Ouai, Glow Recipe and Briogeo.

Sonoma Brands Invests in British Beauty Distributor Discovered Brands

On Wednesday, the American private equity firm announced its minority investment of around $15 million in the London-based distributor which works with buzzy brands such as Ouai, Glow Recipe and Briogeo.