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Beauty

Analysis and advice on the fast-evolving beauty business.

Bath & Body Works’ Plan to Restore Its Shine

With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.

Bath & Body Works’ Plan to Restore Its Shine

With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.


China’s Consumer Price Wars Are Coming for Botox and Skincare

First, the deflation sweeping China’s economy came for its cars and fast food. Now it’s coming for Botox and photorejuvenation.

China’s Consumer Price Wars Are Coming for Botox and Skincare

First, the deflation sweeping China’s economy came for its cars and fast food. Now it’s coming for Botox and photorejuvenation.


Eredi Zucca Launches Fragrance, Plots Global Expansion

As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.

Eredi Zucca Launches Fragrance, Plots Global Expansion

As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.


The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.

The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.


Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.

Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.


A Chat With Sephora, and More

In the first edition of her weekly newsletter, The Business of Beauty’s Priya Rao dives into the global retail wars, why L’Oréal needs to be thinking three decades ahead, whether Gap Beauty has a prayer and why the latest wave of beauty M&A feels so anticlimactic.

A Chat With Sephora, and More

In the first edition of her weekly newsletter, The Business of Beauty’s Priya Rao dives into the global retail wars, why L’Oréal needs to be thinking three decades ahead, whether Gap Beauty has a prayer and why the latest wave of beauty M&A feels so anticlimactic.


Bubble Was Built on Gen Z. Now, It Must Grow Up.

The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.

Bubble Was Built on Gen Z. Now, It Must Grow Up.

The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.


Why Are There So Many Aesop Stores?

The Australian label has a location on seemingly every trendy street corner in major cities from New York to London to Tokyo, part of a global strategy to become the world’s neighbourhood apothecary.

Why Are There So Many Aesop Stores?

The Australian label has a location on seemingly every trendy street corner in major cities from New York to London to Tokyo, part of a global strategy to become the world’s neighbourhood apothecary.


At Wellness Resorts, Ozempic Becomes Part of the Menu

GLP-1s could have wiped out weight-loss retreats. Instead, they’re reinvigorating them.

At Wellness Resorts, Ozempic Becomes Part of the Menu

GLP-1s could have wiped out weight-loss retreats. Instead, they’re reinvigorating them.


Cos Bar Acquired by Private Investment Firm

The high-end specialty retailer has been acquired by US investment firm the Mitchell Family Office, founded by the serial healthcare entrepreneur Mark Mitchell.

Cos Bar Acquired by Private Investment Firm

The high-end specialty retailer has been acquired by US investment firm the Mitchell Family Office, founded by the serial healthcare entrepreneur Mark Mitchell.


Can China’s Biggest Beauty Company Win Over the World?

Proya Cosmetics, the largest beauty company in China, is looking beyond its own borders as Asian buyers bring more M&A options to global brands.

Can China’s Biggest Beauty Company Win Over the World?

Proya Cosmetics, the largest beauty company in China, is looking beyond its own borders as Asian buyers bring more M&A options to global brands.


How Beauty Retailers Can Use Amazon to Their Advantage

Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.

How Beauty Retailers Can Use Amazon to Their Advantage

Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.