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Beauty

Analysis and advice on the fast-evolving beauty business.

Gen Alpha Looks for Its Own Rhode

Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.


Charlotte Tilbury Launches on Amazon

Amazon’s premium beauty selection continues to expand with the addition of Charlotte Tilbury.


Dior Bets on Men’s Grooming With Sauvage London Pop-Up

The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.


Bobbi Brown: I Still Believe in Miracles

The makeup artist and serial entrepreneur Bobbi Brown reflects on starting her second act, and how she found a hero for it.


Oura Ring Maker to Become $11 Billion Company With Latest Raise

The Finnish Oura health and fitness ring maker is raising $875 million in a new Series E financing round valuing it around $10.9 billion, Bloomberg reported.


L’Oréal Only Interested in Armani’s Profitable Beauty Business

The French beauty giant was one of three preferred bidders cited in Armani’s will for an initial stake sale of 15 percent in Giorgio Armani, but would only pursue its beauty business, according to a person familiar with the matter.


Bath & Body Works’ Plan to Restore Its Shine

With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.


China’s Consumer Price Wars Are Coming for Botox and Skincare

First, the deflation sweeping China’s economy came for its cars and fast food. Now it’s coming for Botox and photorejuvenation.


Eredi Zucca Launches Fragrance, Plots Global Expansion

As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.


The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.


Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.


A Chat With Sephora, and More

In the first edition of her weekly newsletter, The Business of Beauty’s Priya Rao dives into the global retail wars, why L’Oréal needs to be thinking three decades ahead, whether Gap Beauty has a prayer and why the latest wave of beauty M&A feels so anticlimactic.