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Beauty

Analysis and advice on the fast-evolving beauty business.

South Korea's Amorepacific Bets on Luxury Cosmetics for Europe Push

Amorepacific's European revenues are expected to rise by 20 percent in 2018.  


Beauty’s Augmented Reality Revolution: What’s Real, What’s Hype, What’s Next

Beauty brands are betting heavily on AR, and the early ROI is promising.


How Ryan Seacrest Went From American Idol to Selling $50 Million Worth of Menswear a Year

The mega entertainer is parlaying his on-camera success into a lifestyle empire that already includes a popular fashion brand. His next challenge? Getting ‘regular’ guys to buy into beauty.


The Best of BoF 2017 | Beauty

To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2017. Today, we highlight some of the top beauty stories.


L’Oréal Goes Vegan With New Hair Dye

The cosmetics company is riding the natural trend with a new plant-based hair colouring.


What Young People Really Think About Identity, Influence and the Experience Economy

Beautycon chief executive Moj Mahdara took to the #BoFVOICES stage to share results of her extensive survey of Pivotals, the super-generation age 13 to 34. Watch now.


The Myths and Realities of Nutrition: 'Diets Don’t Work'

On stage at #BoFVOICES, entrepreneur and consultant Dr Khosro Ezaz-Nikpay offered a radically simple solution to society's nutritional woes: fibre. Watch now.


Finding Success as a Serial Entrepreneur

Marcia Kilgore, creator of Bliss, FitFlop, Soap & Glory and Beauty Pie, shares her fearless approach to business on stage at #BoFVOICES. Watch now.


Ulta Beauty Fades as Growth Story Seen Showing Cracks

Competition from elsewhere, including from LVMH's Sephora and Macy's Bluemercury, has limited much of Ulta's growth.


Build the Customer Into Your Brand, Says Glossier's Emily Weiss

The consumer is already powerful, and the beauty industry's mission is realising and unlocking that power, Glossier's Emily Weiss told Alexandra Shulman on stage at #BoFVOICES. Watch now.


Why LVMH May Become a Bigger Beauty Player

As digital fuels brand fragmentation in beauty, LVMH has stayed largely on the sidelines, but the explosive success of Fenty Beauty could spell a change of heart.


Self Tanning Goes Upscale

Luxury players are fighting the stigma around self tanning with innovation and category reinvention, spurring increased demand.