Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

E.l.f. Beauty Tops Profit Forecasts

The 'fast beauty' brand reported fourth-quarter profit of $21.5 million.


The Murky Business of Feel-Good Crystals

Fashion and celebrities have embraced crystals as a trend, but behind their shiny charm and feel good vibes lies a shadowy, unregulated industry and a rocky relationship with the environment.


Avon Sales Fall as Fewer Sales Representatives Sign Up

Sales remained flat at $1.57 billion compared to the previous year, after the number of sales representatives dropped by 2 percent.


When Radical Transparency Bites Back

Total transparency has been Deciem founder Brandon Truaxe’s calling card since the beginning. But what happens when it creates an online firestorm?


Coty Quarterly Profit Beats as Acquisitions Pay Off

Net revenue rose to $2.64 billion from $2.30 billion, driven by strong demand for Tiffany & Co and Gucci Bloom fragrances, as well as recently-acquired makeup brands.


A New Dawn for Japanese Beauty Brands

While K-Beauty has dominated headlines for several years, Japanese beauty brands are accelerating their efforts to attract global consumers. BoF investigates six of the most dynamic exports.


Estée Lauder Targets 5-Second Attention Spans in Online Makeover

The cosmetics company is seeking new relevance on social media, as Facebook, Instagram and YouTube become drivers for sales.


How Not To Ruin Your Brand Once You’ve Sold It

Is it possible to sell your brand without selling out? Sarah Brown talks to a group of key beauty founders about the new rules for navigating corporate waters and protecting your company — and yourself.


Estée Lauder Extends Streak on Strength of Online, Holiday Sales

Sales surged across most of its brands in the latest quarter, with skincare, makeup and fragrances all posting double-digit gains.


Unilever Turns to New Foams and Lotions Amid Price Squeeze

The consumer giant is hoping that new product lines will help fuel sales growth.


Revlon's Chief Executive Fabian Garcia Steps Down

Under Garcia's watch, the company restructured its operations and unveiled a brand-centric structure to drive global growth.


Social Goods | Abercrombie's Unisex Kids Line, Responsible Cashmere

This week, Abercrombie & Fitch launches gender-neutral collection for children, while the sustainable cashmere market has a transparency problem.