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Beauty

Analysis and advice on the fast-evolving beauty business.

How Brands Go Viral On TikTok

Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.


Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy

The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.


Drunk Elephant Got the Big Fancy Exit. Now What?

Shiseido’s $845 million acquisition of Drunk Elephant was the most buzzed-about beauty deal of 2019. Here’s how the Japanese conglomerate plans to turn its new brand into a global powerhouse. 


Boticario Eyes Cosmetics Acquisitions at Home and Abroad

The Brazilian cosmetics company, a major rival to Natura & Co, is set to increase investment from 2019 totals as competition intensifies.


The Rise of Gender-Inclusive Beauty

The beauty industry is looking beyond stereotypically 'male' and 'female' marketing, packaging and products, as young consumers increasingly say they want brands to embrace gender inclusivity.


Can Coty Win the Clean Beauty Arms Race?

The beauty conglomerate, which just purchased a 51 percent stake in Kylie Cosmetics, wants big brands like Calvin Klein and CoverGirl to join the “clean” beauty movement.


It’s Tough to Sell on Amazon. Here’s How Beauty Brands Can Make It Work.

Counterfeits, knockoffs and Amazon’s own private labels can make engaging with the e-commerce giant a daunting proposition. Brands that have found success on the site told BoF how they did it.


Coty's Sales Beat Wall Street Expectations

The cosmetics company's net revenue fell to $2.35 billion, surpassing analysts' estimates amid its turnaround attempt.


The BoF Podcast: Clothes Have No Gender

At VOICES 2019, performance artist and designer Alok Vaid-Menon lifted the lid on fashion’s ‘regressive’ gender stereotypes and urged the industry to ‘de-gender’ and redefine the meaning of beauty.


Why LVMH Invested in a Beauty Brand Sold at Target

Versed, a 'clean' beauty range that debuted last spring, has an unlikely new backer: the world’s largest luxury conglomerate.


Is There a CBD Bubble?

Nobody knows what CBD does or how it will be regulated. That hasn’t stopped investors, entrepreneurs and retailers from putting big money behind one of the hottest wellness trends.


Hermès, Gucci and the Luxury Lipstick Wars

With a new lipstick range, Hermès joins Tom Ford Beauty and Gucci in seeing colour cosmetics as the key to reaching new customers.