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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

BoF Exclusive | Huda Kattan to Forgo Salary for the Year Amid Coronavirus Pandemic

Kattan’s family members linked to the business will also be forgoing their wages for the rest of 2020.

Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?

Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.

The Coronavirus Pandemic Is Hitting Hands-On Beauty Service Workers and Businesses Particularly Hard

Hair salons, nail salons, aesthetic establishments and their employees face a unique set of challenges as these high-touch businesses are shut down indefinitely.

Wellness Brands Hope for an 'Immunity' Boost in the Midst of the Coronavirus Pandemic

Wellness brands are seeing surging demand but risk a backlash or even legal trouble if they tackle Covid-19 head on. The solution: stay-at-home tips and lots of talk about ‘immunity boosting’ products.

How Direct-to-Consumer Beauty Brands Can Thrive During the Coronavirus Crisis

With major retailers shutting down, emerging and indie beauty brands, many of which rely on their direct e-commerce channels for business, could be poised to win online.

Why Basics Like Toothpaste and Deodorant Are More Important to the Beauty Industry Than Ever

From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.

Online Fitness Gurus Serve Self-Isolating Exercise Buffs

With a rising number of people forced to stay in, sign-ups for on-demand streaming fitness classes are increasing during the coronavirus crisis.

Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19

As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.

Revlon to Cut 1,000 Jobs in a Bid to Boost Profitability

The cosmetics company reported a drop in sales for the fifth quarter in a row, following a weakened demand for its fragrances and namesake products.

Can a Drugstore Fill the UK's Sephora and Ulta Void?

British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?

How a Hero Product Is Born

Beauty brands are searching for the next blockbuster K-beauty product. Here’s why one contender — cushion foundation compacts — may be headed to a Sephora near you. 

L'Oréal's Online Makeup Sales Rose in China in February

The cosmetics company is still bracing for a hit on demand due to the coronavirus health crisis.

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