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Beauty

Analysis and advice on the fast-evolving beauty business.

Why LVMH Invested in a Beauty Brand Sold at Target

Versed, a 'clean' beauty range that debuted last spring, has an unlikely new backer: the world’s largest luxury conglomerate.


Is There a CBD Bubble?

Nobody knows what CBD does or how it will be regulated. That hasn’t stopped investors, entrepreneurs and retailers from putting big money behind one of the hottest wellness trends.


Hermès, Gucci and the Luxury Lipstick Wars

With a new lipstick range, Hermès joins Tom Ford Beauty and Gucci in seeing colour cosmetics as the key to reaching new customers.


How Big Brands Can Adopt a Start-Up Mindset

In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.


Beauty Is Cashing In on At-Home Gadgets 

Beauty brands are hoping LED face masks, sonic facial toners and other technology-infused products will catch on in the age of Peloton.


How to Build a Boutique Fitness Empire

A wave of star trainers are starting their own businesses. Do any have what it takes to build the next SoulCycle?


5 Beauty Trends That Will Define 2020

From waterless beauty to TikTok, here are the biggest trends to look out for this year.


Why Big Beauty Is Investing in Clean Beauty

Legacy brands are hopping on board the 'clean beauty' movement, as they face a growing number of indie labels and start-ups championing better-for-you ingredients.


Ulta's No Good, Very Bad Year

The specialty beauty retailer's stock price has tanked since the summer, thanks to a makeup sales decline. Can it bounce back?


Ulta Beauty Profits Driven By High-Margin Cosmetic Sales

Booming demand for celebrity-led beauty brands has helped grow in-store transactions.


YouTube and Instagram Changed Beauty Forever

As part of our series reflecting on the 2010s, BoF examines how influencers affected the way beauty is sold and trends are disseminated.


Lancôme to Open New Flagship Stores

The beauty brand has plans to open two flagships in China and one in Paris.