Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

The Post-Pandemic Opportunity in Fragrance

After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.


StockX Enters the Beauty Market

The platform is partnering with Revlon to launch its new collaboration with Megan Thee Stallion, bringing its scarcity model pricing to the beauty space.


Marc Jacobs Beauty Looks Beyond LVMH’s Kendo

A licensing agreement with the manufacturer ends later this year, fuelling speculation about what’s next for the brand.


Botox Beauty Bars Are Seeing a Zoom Boom

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.


Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner

Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.


What’s at Stake in the KKW Beauty Rebrand

While details of Kim Kardashian West’s cosmetics rebrand have yet to be unveiled, her coming entrance into skin care, and bringing each of her beauty categories under one umbrella, underscores prevailing trends in the industry.


Can Upcycling Gain Mainstream Traction in Beauty?

A growing number of skin care and makeup brands are using upcycled ingredients in their formulations, opening up a potential new path for circular beauty — but one rife with challenges.


Glossier Raises $80 Million Series E, Valuing Company at $1.8 Billion

The direct-to-consumer beauty brand ramped up its operations in the last month ahead of its reentry into physical retail.


How Allure’s New Store Is an Extension of the Magazine

Editor-in-chief Michelle Lee spoke to BoF about translating a media brand into retail and the goals of the first shop opening on Thursday.


Beauty’s Big E-Sports Opportunity

Brands must think beyond surface-level marketing to tap a world with its own rulebook.


The Men’s Skin Care Opportunity

Skin care designed for and marketed specifically to men has emerged as a market distinct from the grooming space. But selling these products requires new strategies.


Glossier Set to Return to Physical Retail, Open Stores Globally

After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.