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Beauty

Analysis and advice on the fast-evolving beauty business.

Can Walmart Become a Major Beauty Player?

Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.


How Beauty Brands Can Address Mental Health

The beauty industry, long synonymous with marketing that promoted unattainable ideals, now touts the importance of mental health. But getting consumers to believe the message is authentic is another challenge.


Why FaceGym Is Looking Beyond the Clinic

The company best known for facial “workouts” saw its skin care business grow online during the pandemic. A new Sephora partnership aims to bring the brand to a new set of customers.


The Face Changing TikTok Skin Care

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”


Function of Beauty Finds New Chief Executive in Laura Mercier President

After a $150 million investment from L Catterton, the custom hair care brand is ramping up hiring and has its sights set on global growth.


TikTok and Instagram Are Turning Gen-Z on to Botox

Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.


Bella Hadid Joins Wellness Drink Brand

The supermodel will bring her reach and branding skills to ready-to-drink ‘self care’ beverage business Kin Euphorics, where she will be co-founder and partner.


Coty Is Banking Its Future on Prestige and Celebrity

As sales recover, the cosmetics company is investing in brands like Kylie Cosmetics and Gucci Beauty to keep momentum going.


Will Prestige Beauty Sell in a Big Box Store?

Kohl’s and Target are launching shop-in-shop concepts with Sephora and Ulta this month.


Beauty’s Big Data Opportunity

Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.


Beauty Testers Are Back

Last year, retailers rolled out pandemic-friendly digital alternatives to in-store makeup samples. But consumers rebelled.


What’s Next for Beauty Investors

A return to pre-pandemic beauty habits means people are heading back to stores to shop for skin care and makeup — and investors are rethinking where they’re putting their cash.