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Beauty

Analysis and advice on the fast-evolving beauty business.

How to Sell Sunscreen (With a Little Help From the NFT Craze)

Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.


How Gut Health Became Beauty’s Latest Arena

First multivitamins got the beauty treatment, now it’s probiotics and other supplements for digestive health. But marketing something that deals with a not-so-sexy element of our bodies as a beauty product takes a bit of extra effort.


Why Male Celebrities Are Launching Nail Lines

Machine Gun Kelly is the latest to get into the fast-growing nail polish category.


Why Beauty Won’t Stop Expanding

The high-growth category now includes everything from vibrators to vitamins as consumers look for more holistic solutions rather than just products.


Beauty Brands’ Newest Exit Strategy

A new wave of deals in beauty show there are future paths beyond an acquisition from Estée Lauder or L’Oréal.


Beauty Brands Bet on Kitchen Ingredients

New entrants are relying on olive oil, coffee, teas and apple cider vinegar to appeal to shoppers.


How Beauty Brands Can Navigate Rising Google Ad Costs

It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.


Behind Boy Smells’ Expansion Plans

The gender-neutral candle and fragrance maker will open its first pop-up this week, with its sights set on permanent stores as well as product expansion and international growth.


Can Beauty Ingredients Be Brewed Like Beer?

Arcaea, a beauty company that launches today with a $78 million funding round, not only says yes, but wants to enable the entire industry to do so.


Beauty’s Next Big Opportunity: Ayurveda

Estée Lauder and Puig are investing in Indian ayurvedic beauty brands, but can they overcome the many challenges associated with incorporating ancient practices into a modern, global business?


The Rise of the New Black Glam Squad

More Black hair and makeup artists are getting plum high fashion gigs that once eluded them, writes Jason Campbell.


The Biggest Beauty Founders of the ’90s Are Back

Seasoned entrepreneurs like Urban Decay’s Wende Zomnir and Bobbi Brown are hoping they can make lightning strike twice, launching new beauty brands into a vastly different consumer and retail environment.