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Beauty

Analysis and advice on the fast-evolving beauty business.

What Estée Lauder’s Latest Investment Says About Its Acquisition Strategy

The conglomerate’s minority investment in UK-based beauty brand Haeckels speaks to a beauty acquisition space that prioritises earlier-stage companies and greater autonomy for brands.


Kim Kardashian West’s Coty-Backed Skin Care Line Set to Launch This Spring

The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.


How Beauty Brands Are Building Their Tech Muscle

With the past year’s flurry of tech-focused mergers, acquisitions and partnerships, the beauty industry increasingly resembles Silicon Valley. But the bets on beauty tech are just beginning.


How Glossier Lost Its Grip

The direct-to-consumer pioneer, which popularised millennial pink and dewy skin, can’t keep up with an evolving beauty industry, customer and retail landscape.


Farfetch Is Buying Violet Grey: Here’s Why

The luxury fashion platform sees an opportunity in beauty that has eluded many others.


The State of the Celebrity Beauty Brand

Collaborations with musicians like Iggy Azalea and Doja Cat weren’t enough to save BH Cosmetics, which filed for bankruptcy this month.


Proactiv Rebrands as the Acne Market Heats Up

The beauty giant is changing its parent company name and debuting non-acne products, signalling a shift in how shoppers are buying skin products today.


What’s Next for Olaplex

With an IPO under its belt, the haircare brand is looking to keep the momentum going and new competition at bay.


Shaving Brand Billie Moves Into Walmart

The direct-to-consumer razor brand is eyeing expansion, as it becomes the latest non-traditional brand to be added to Walmart’s beauty shelves.


The Year Ahead: Beauty’s Cautious Recovery

After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly. However, the sector’s competitive intensity shows no signs of abating amid the growth in the year ahead.


The Beauty Industry Trends That Defined 2021

Makeup made a much-anticipated comeback as a slew of new celebrities launched brands and big box retailers continued to build up their beauty departments.


How to Sell Sunscreen (With a Little Help From the NFT Craze)

Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.