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Beauty

Analysis and advice on the fast-evolving beauty business.

Now Worth $1 Billion, Beautycounter Aims for Big Leap

The company, in which Carlyle Group bought a majority stake in April, plans on amping up its digital capabilities and brand awareness.


The Return of Makeup

After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.


How SPF Became a Beauty Buzzword

Not so long ago, sunscreen was mainly a drug store staple marketed only in the summer months. Now, SPF products are a beauty aisle mainstay.


Will the Body and Skin Positivity Movement Gain Global Traction?

To navigate selling in both western and Asian markets, beauty brands must learn to balance maintaining a cohesive identity while appealing to consumers with different priorities.


Will the At-Home Manicure Survive the End of Lockdowns?

Kits for do-it-yourself manicures, keratin treatments, hair dye and more saw success in a world where salon doors were closed. Can they keep the buzz going?


BoF LIVE: Sephora and the State of Beauty Retail

The LVMH-owned beauty giant is surrounded by daunting challenges across channels and markets as rivals emerge. This week, BoF unpacks the next chapter of Sephora, and what’s in store for the beauty industry as a whole.


What China’s Beauty Regulation Change Means for Foreign Brands

Securing regulatory approval could be a game-changing milestone for foreign brands previously deterred by animal-testing requirements. But trade barriers remain.


Breaking Down Farfetch’s Big Beauty Play

As the luxury marketplace draws up plans to dive head first into the lucrative beauty category in 2022, a potential tie-up with Violet Grey is just the tip of the iceberg. Will its ambitious strategy work?


Can Halal Cosmetics Ride the Clean Beauty Wave?

Halal cosmetics are gaining traction beyond the core demographic of observant Muslim consumers thanks to the vegan and ethical beauty movements. But running a halal brand has its challenges.


Can Zara Crack Beauty?

The brand has mastered the art of quick, trendy fashion. But it remains to be seen if it has the right formula for beauty.


Case Study | Sephora’s Bid to Dominate Global Beauty Retail

Beauty’s early retail innovator is beset by challenges across several sales channels and global markets. As rivals now look to disrupt the original disruptor, Sephora’s next chapter may be its most arduous yet.


Why Valentino Is Finally Launching Makeup

The Italian fashion brand was one of the last major luxury labels without its own beauty line. The debut follows successful cosmetics launches for Gucci and Hermès.