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Beauty

Analysis and advice on the fast-evolving beauty business.

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?


Beauty’s Place in the Metaverse

Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.


Chanel’s Beauty Business Could Be Majority DTC ‘Within A Few Years’

CFO Philippe Blondiaux told BoF that beauty e-commerce sales jumped 32 percent last year, and the brand opened more than 50 standalone cosmetics boutiques as the division reduces its reliance on wholesale partners.


The Search for the Next Skin Care Trend

Garance Doré, one of the original fashion bloggers, is launching a brand that embraces simple, French-inspired beauty routines, in a market where multi-stage regimens are the norm.


Colour Cosmetics Make a Bold Comeback

Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.


Why Lady Gaga’s Haus Beauty Needed a Rebrand

Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.


Meet Olaplex’s First AI Employee

The prestige hair care brand is introducing a virtual team member based on an amalgamation of its employees in a bid to double down on its tech-first positioning and give itself a face.


Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year

With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.


What’s Driving the Escapist Fragrance Boom

Sales of bold scents inspired by far-off destinations led to a fragrance boom during the pandemic and the return of travel hasn’t slowed momentum.


Madison Reed Raises $33 Million With an Eye on Brick and Mortar

Armed with a new funding round, the hair colour brand plans to open up 20 more of its Colour Bars in 2022.


What Scarlett Johansson and Winnie the Pooh Have in Common

Both are recent entrants in a crowded field of actors, singers and the occasional cartoon character launching beauty lines. Success means creating a product that could stand on its own even without a famous founder.


How to Make Virtual Events Work Beyond the Pandemic

Over two years into the pandemic, brands are once again filling calendars with physical events. But their virtual counterparts remain a vital part of their toolbox.