Isamaya Ffrench Has Departed Namesake Brand
The makeup artist has not been involved with Isamaya Beauty for over a year, sources told The Business of Beauty.

Armed with a new funding round, the hair colour brand plans to open up 20 more of its Colour Bars in 2022.

Both are recent entrants in a crowded field of actors, singers and the occasional cartoon character launching beauty lines. Success means creating a product that could stand on its own even without a famous founder.

Over two years into the pandemic, brands are once again filling calendars with physical events. But their virtual counterparts remain a vital part of their toolbox.

The skin care brand never needed celebrity ambassadors before, but working with the A-list singer may be key to winning back Gen-Z.

The luxury fashion platform is coming at beauty from all sides — as a marketplace, a retailer and with its own brands, starting with Off-White.

New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.

The makeup artist’s four-year-old brand, Westman Atelier, is finding an audience alongside much larger competitors in the high-end colour space by appealing to a customer willing to invest in pricier cosmetics.

The serial entrepreneur shared with BoF how Joggy, a line of energy supplements and balms, is using her web3 platform, Try Your Best, to build community and circumvent challenges faced by direct-to-consumer brands, like rising customer-acquisition costs.

Who and what influences people to buy the makeup they buy? It used to be followers, fancy videos or a collaboration with a mega beauty brand. No more.

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.

Beauty brands are increasingly looking outside the industry for talent, and adapting executive roles to changes in the market.

Holding companies and well-financed new Amazon aggregators alike are snapping up beauty and wellness sold exclusively on the platform. But growing them within and beyond the Amazon ecosystem will be challenging.
The makeup artist has not been involved with Isamaya Beauty for over a year, sources told The Business of Beauty.
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