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Beauty

Analysis and advice on the fast-evolving beauty business.

What’s Next for Custom Beauty Brands

The market for customised skin care is increasingly crowded, with brands using patented tech to gain an advantage. However, scaling takes creativity.


Beauty Can’t Gloss Over Politics

How is an industry rooted in physical appearance supposed to weigh in on reproductive rights?


We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.


What’s Next for Beauty YouTubers?

Vloggers shot the beauty industry to new heights. But years of non-stop content creation has left many of YouTube’s biggest names burnt out and looking to new avenues.


What Went Wrong at Revlon

It was a slow decline for the 90-year-old company, which was found itself crippled by massive debt, a pandemic, supply chain issues and growing competition from start-up brands changing beauty ideals and culture.


Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?


YouTube Digs Deeper Into Beauty

Amid rising competition for online eyeballs, the Alphabet-owned video app will host its second Beauty Festival this week to reassert itself as a hub for beauty creators.


Will Sephora’s Diversity Initiatives Make It to the C-Suite?

The next leader of the world’s most important beauty retailer will send a powerful signal to an industry that primarily sells to women but mostly appoints white men to the most important jobs.


Why Would a Beauty Brand Drop Its Prices in 2022?

Lime Crime’s decision to move out of prestige amid the highest inflation levels in decades bucks industry trends, but the company sees it has a necessary step in its rebranding.


Does a $1 Billion Brand Still Have Indie Cred?

Byredo is a leader in the booming niche fragrance space. Can it maintain that status now that it’s been acquired by Puig?


How Lipstick Became Luxury’s Hottest Accessory

Brands like Dries Van Noten and Hermès have turned a traditionally disposable makeup item into an ultra-luxe collectable product — with a price tag to match.


Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.