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Beauty

Analysis and advice on the fast-evolving beauty business.

How Mielle Organics Is Rewriting the Playbook for Black Hair Brands

Monique Rodriguez is one of a small number of Black women to secure a seven-figure investment for her business. The next challenge: scale while staying Black-owned.


Why YSL Beauté Is Investing in Smart Tools, Intelligent Makeup and Responsible Products

BoF discovers how AI technology, smart tools, regenerative agriculture and purpose-driven projects are defining the next iteration of YSL Beauté, as the brand transforms its products and services to reflect the needs of consumers today.


Armani’s Big Bet on Regé-Jean Page

The Italian luxury brand is betting the rising star – currently the favourite to be the next James Bond – and a new parfum will catapult its Armani Code cologne into the category’s top tier.


Glossier Lays Off 24 Employees Amid Reorganisation Ahead of Sephora Entry

Glossier is re-organising its company as it readies to enter Sephora early next year.


How Dior Made Sauvage the World’s Number One Fragrance

The fragrance’s success runs deeper than the current interest in Johnny Depp. LVMH’s hefty investments in advertising, retail, and a full range of Sauvage-scented products have helped dethrone even the top women's scents.


Glossier Will Sell Products at Sephora Next Year

The beauty company that defined the look and the business model for countless digital brands just signed its first major wholesale deal. The direct-to-consumer golden age is officially over.


The Hottest Perfume Start-Up in Paris

Barnabé Fillion, the multi-disciplinary aesthete behind scents from Aesop and Rick Owens, is using innovative ingredients and tie-ups with the worlds of art and music to fuel his own high-end fragrance venture, Arpa.


Why Diffusion Beauty Brands Rarely Take Off

With the launch of AF94, Halsey now operates two makeup brands. But star power alone won’t ensure success for a diffusion label, a notoriously tricky concept to pull off in beauty.


Exclusive: Halsey Launches a Second Beauty Brand

AF94, the musician’s second beauty label which launches at Walmart this week, targets Gen-Z and will sell for $10 and under.


The Way Consumers Buy Beauty Products Is Changing. Again.

Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.


Selling Lipstick and Stockpiling Cash: How Beauty Brands Are Preparing for a Recession

The category is often thought to be ‘recession proof,’ but brands are making adjustments to prepare for a potential recession.


The Pitfalls of Personalised Beauty

Personalisation can lead to good things in skin care. But dubious attempts at extreme customisation risk turning an interesting idea with some real merits into a marketing gimmick.