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Beauty

Analysis and advice on the fast-evolving beauty business.

The Problem With Barneys New York Beauty

Barneys New York is getting back into beauty — but not as a retailer. But simply putting the Barneys logo on creams and serums may not be enough to convince consumers.


Barneys New York Is Back, As a Beauty Brand

Over two years after shuttering its stores and filing for bankruptcy, Barneys New York will return as a brand selling beauty and wellness products, including bottled water.


Making Backstage Beauty Better

Beauty will always be on the sidelines at New York Fashion Week, and brands may find sponsorship dollars are better allocated elsewhere.


Inside Ulta Beauty’s Latest Campaign

Off a strong second quarter earnings report, the beauty behemoth is kicking off its fall campaign as it prepares to further expand its partnership with Target.


Why Kate Moss Can Sell Diet Coke and Wellness

The model is better known for her hard living past than her taste in beauty and wellness products. But Moss’s past aversion to self promotion is potentially setting her new brand Cosmoss up for success, argues BoF beauty editor-at-large Rachel Strugatz.


Exclusive: Estée Lauder Cos. Nearing Beauty Deal With Balmain

By entering into a rare licensing agreement with the French fashion house, the beauty conglomerate would be looking to repeat the success it had turning Tom Ford Beauty into a billion-dollar business.


How Sex Toys Broke Into Beauty Retail

A new wave of friendly, elevated and sex-positive brands peddling vibrators, lube and sex-centric supplements are attracting retailer and investor attention.


The Debrief | The Transformation of the Black Hair Care Market

BoF’s Sheena Butler-Young and Tamison O’Connor join Lauren Sherman to discuss how a new generation of entrepreneurs are driving growth in this underdeveloped category.


Smaller Fashion Brands See a Big Opportunity in Beauty

For labels like Stella McCartney, Off-White and Dries Van Noten, beauty can fuel sales growth, profitability and boost brand equity longer term. But cracking the sector is no easy feat.


Dior and Chanel Run Their Own Beauty Lines. Why Not Gucci Too?

Kering’s rumoured plan to someday bring its largest brand’s beauty business in house may take years to pull off, but is already sending shockwaves throughout the industry.


A Veteran Beauty Executive’s Next Act: Men’s Skin Care Guru

With his new brand Atwater, industry veteran Chris Salgardo wants to be a face men can trust with their skin care.


Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.