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Beauty

Analysis and advice on the fast-evolving beauty business.

Sunscreen Brand Vacation Takes Its Miami Pool Party Vibe to the Suburbs

Following a $6 million Series A funding round, the sunscreen brand prepares to move past its club of creative clientele and reach the masses.


What Can Beauty Expect From Generation Alpha?

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.


Unravelling the K-Beauty Paradox

South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.


Bobbi Brown Does It Again

The makeup artist-turned-founder wants to fly solo with her second act: clean makeup range, Jones Road. Can she?


Sephora’s London Debut, Explained

The LVMH-owned beauty giant opened its first brick-and-mortar location in the UK after launching digital-first last October. The Business of Beauty breaks down Sephora’s strategy and what’s at stake for the retailer.


For Haeckels, the Future of Beauty Goes Beyond Natural

Amidst a battle over the meaning of “natural” and “clean” beauty, the Estée Lauder-backed skincare brand is betting on lab-grown ingredients to propel its growth.


L’Oréal Eyes Tech Talent, Puts Sustainability at the Fore

Beauty’s biggest player is leaning into artificial intelligence and placing a deeper focus on how its goods are made.


The Changing Face of Caroline Hirons

Hirons is arguably the most important figure in British beauty, but she’ll test the limit of her authority as she transitions from skin care expert to brand founder with her new line Skin Rocks.


Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter

The TikTok filter went viral this week, further distorting our perceptions of reality.


Olaplex Expects Net Sales to Fall 15 Percent in 2023

CEO JuE Wong called 2023 a “reset” year for the company, after fourth-quarter sales fell 21 percent year-over-year to $130 million.


The Companies Behind Fashion’s Biggest Fragrances

Despite fast growth for independent fragrance brands, designer scents still make up most sales, and a few companies are the engines behind them. BoF unpacks the key players.


Kering’s Next Frontier: Beauty

The Gucci owner has hired former Estée Lauder executive Raffaella Cornaggia to lead its new beauty division, echoing the formation of the group’s eyewear unit in 2014. Why now for beauty and does this mean the beginning of the end of the licensing model for luxury brands?