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Beauty

Analysis and advice on the fast-evolving beauty business.

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.


Who Is Allowed to Sell Skin Care?

A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.


Chanel Set to Open a Beauty Store in Williamsburg This Summer

The store will reportedly house beauty and fragrance, further cementing the area as a hotspot for luxury.


Emily Weiss Is the LeBron James of Beauty

Glossier entering Sephora is analogous to LeBron James joining the Miami Heat in 2010. Hear me out.


Glossier’s Comeback Plan

After a rough few years, the beauty brand is opening a new SoHo flagship, will soon launch at Sephora and is planning a busy slate of product releases. Sources say sales of $275 million this year aren’t out of the question.


Olaplex Fires Back at Hair Loss Lawsuit

CEO JuE Wong called the the claims “frivolous.”


Why a Downturn Could Give Beauty Services a Boost

Booming beauty service chains like HeyDay and Ever/Body are hoping for recession proof success. But their next stage of growth — in the midst of competition for labour and customers — will bring about new challenges.


How E.l.f. Went From TikTok to the Super Bowl

The Gen-Z favourite brand debuted its first-ever TV commercial featuring Jennifer Coolidge hot off While Lotus buzz, in a prime-time Super Bowl spot — signalling the size of its ambitions.


Why the World’s Biggest Beauty Company Is Moving Upmarket

L’Oréal is reinforcing its high-end focus under CEO Nicolas Hieronimus.


For Coty, Is It Goodbye Gucci?

With its new beauty division, Kering clearly wants to exert more control over its fashion houses’ beauty businesses. That could spell trouble for the companies that currently hold lucrative fragrance and cosmetics licenses.


The Business of Beauty Global Forum Is Coming to California From May 30–June 1, 2023

The Business of Fashion is pleased to announce The Business of Beauty Global Forum, a new invitation only gathering bringing together a dynamic group of executives, entrepreneurs, and creatives from the global beauty and wellness industry, taking place between May 30 and June 1, 2023 at Stanly Ranch, a new five-star resort located in Napa Valley, California, USA.


What Happens When Consumers Don’t Trust ‘Clean’

‘Clean’ products have been a driving force in beauty for years. But with no universal standards, the confusion surrounding that label is threatening both its use as a measure of product safety and in marketing.