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Beauty

Analysis and advice on the fast-evolving beauty business.

Why Shopping for Beauty Is So Different in the UK

The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.


Sephora to Sell Its Beauty Brands with Zappos

The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.


Would You Buy Lube From a Celebrity?

Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that’s emerging as the next frontier for celebrity branding.


2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.


E.l.f. and American Eagle Reveal Beauty Collaboration

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.


The Innovations Transforming Fragrance

The art of making perfume has changed thanks to a number of new technologies from lab-grown ingredients to artificial intelligence.


The Hair Tools Space Heats Up

With new players like Shark and Dyson making blow dryers and stylers, the hair tools segment is in the midst of an innovation push the likes of which it hasn’t seen in decades.


The Business of Beauty Global Forum: First Speakers Announced

Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.


What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.


Inside Puig’s Transformation Through M&A

Dries Van Noten, Charlotte Tilbury, Byredo… While reinforcing its position in designer fragrances, the Spanish owner of Paco Rabanne and Jean Paul Gaultier has diversified its business with an acquisition spree. CEO Marc Puig unpacks the strategy.


Supergoop’s Plans for Global Growth

Just over a year after Blackstone acquired a majority stake in the sunscreen label, CEO Amanda Baldwin opens up about how Supergoop plans to keep growing in new markets.


Applying Lessons From the Beauty Industry to a Department Store Turnaround

Sophia Hwang-Judiesch, who took the helm of the storied department story in September, is looking to find the sweet spot between leveraging new growth prospects and revamping brick-and-mortar.