Cosmetics
Opinion: Hair and Makeup Artists Deserve a New Deal
Beauty teams have long traded work for credits. That arrangement is ridiculously outdated, writes Sam McKnight.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
Why Matte Makeup Is Trending Again
Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.
The Week Beauty M&A Went Wild
This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.
The New Beauty Maximalism
As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.
Why Estée Lauder Companies and Puig Need Each Other
The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Glossier’s New Strategy: Fewer Stores, Fewer Products
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
What Stops Beauty Shoppers From Buying More
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.