Body Care
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Beauty’s New Price Cuts, Explained
As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
The Struggle to Save Africa’s Shea Butter Industry
African nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.
The Struggle to Save Africa’s Shea Butter Industry
African nations are phasing bans of shea nut exports in a bid to bolster domestic industry. In the short-term, local collectors are feeling the pinch.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
The Kids’ Beauty Craze Hits Bathtime
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
For Beauty Brands, When Does Nostalgia Get Old?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
The Mall Mainstay Clawing Back Sephora Tweens
The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in its bid to become a ‘beauty empire.’
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
Without Its Founder, Sol de Janeiro Looks to Its Next Act
With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.
Without Its Founder, Sol de Janeiro Looks to Its Next Act
With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Inside Susan Yara’s Second Act
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.
Inside Susan Yara’s Second Act
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.