Beiersdorf Sales Slightly Miss Expectations on Nivea Weakness
The German consumer goods maker marginally missed market expectations for third-quarter sales growth on Tuesday, with its key Nivea brand posting a third straight quarterly sales decline.
Influencers
Latest News & Analysis
Partner Content
How to Scale Your Creator Portfolio
At a community dinner hosted by BoF and creator commerce platform LTK, brand leaders from Jimmy Choo, Gap Inc., Tove, Coach, Coty, Space NK, Pandora and more convened in London to discuss how to understand, prove and scale creator growth.
Beauty
Why Does Chanel Need to Sponsor a Substack?
As the platform’s influence grows, a slew of beauty brands are turning to its most trusted writers for a more intimate form of audience engagement.
Beauty
The Growing Business of Getting Ready
Beauty brands have long paid to be featured in ‘Get Ready With Me’ videos. Now, they’re designing their products and tools for maximum screentime.
Partner Content
Fashion’s Most Influential Figures Come Together at The BoF 500 Gala 2026
Fashion leaders, rising talents and cultural figures representing more than 100 nationalities gathered in Paris to celebrate The BoF 500 Class of 2026, the newest additions to the definitive index of people shaping the global fashion industry.
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News & Analysis
Every Look From The BoF 500 Gala 2026 Red Carpet
Sarah Burton, Bhavitha Mandava, Harit Buayoi and Napatsakorn Pingmuang were among those who celebrated new entrants and longstanding members of The BoF 500 community during Paris Fashion Week.
News & Analysis
Introducing The BoF 500 Class of 2026
Our newest BoF 500 members reflect the shifting shape of the global fashion industry, writes Imran Amed.
Partner Content
The Fashion Brand’s Guide to Standing Out on TikTok
TikTok’s Karen Kang, Kate Spade New York’s Danielle Macaluso and BoF’s Dan Hastings, joined BoF’s Yasmine Dahlberg to unpack how fashion brands can use cultural capital and creator partnerships to build fan communities on TikTok.
Retail
Why Storytelling Is Brands’ Biggest E-Commerce Advantage
The brands earning shopper attention online are investing in content and cultural moments that entertain before they sell, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
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Sports
Mixing Influencers and Sports: An Etiquette Guide for Brands
As the tension around influencers and sports culture reaches a new boiling point, brands should reevaluate their partnerships with content creators to prioritise authenticity over reach.
Beauty
Why Beauty Loves Abbey Yung
Influencer and certified trichologist Yung has turned hair-care expertise and accessible advice into a lucrative career, wherein trust is her biggest asset — and liability.
Sports
How Brands Brought the US Open Off the Court
While ticket prices have made the Grand Slam tournament more exclusive and less accessible to average fans, brands are stepping up to fill the void, creating tennis-themed experiences throughout the city.
Sports
Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
The News in Brief
Audemars Piguet to Certify Its Pre-Owned Watches Following Rolex
Whereas Rolex is both a buyer and seller of its second-hand watches through official retail partners, Audemars is setting up a marketplace where sellers set prices.
Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.
Kering Drops 12% as Luxury Braces for Tough Winter
The recovery long promised by luxury brands seems nowhere in sight, as the expansion of war in the Middle East, along with China’s tax crackdown on the wealthy, piled further pressure on the world’s biggest luxury conglomerates in the third quarter, and executives buckled in for a tough winter.
UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.
Elle Launches Moroccan Edition
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
David’s Bridal Plans Spinoff and IPO of AI Wedding Planning Platform Pearl
Pearl, a subsidiary of David’s Bridal, will own David’s Bridal and license its intellectual property back to the bridalwear brand. David’s Bridal CEO Kelly Cook will serve as Pearl’s CEO.