While ticket prices have made the Grand Slam tournament more exclusive and less accessible to average fans, brands are stepping up to fill the void, creating tennis-themed experiences throughout the city.
While ticket prices have made the Grand Slam tournament more exclusive and less accessible to average fans, brands are stepping up to fill the void, creating tennis-themed experiences throughout the city.
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.
A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.
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BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.
BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.
While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.
While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.
As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.
As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.
The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.
The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.
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Towle, known for sharing her life as a young woman living with cancer, passed away aged 26 on Wednesday.
Towle, known for sharing her life as a young woman living with cancer, passed away aged 26 on Wednesday.
Sherry Jhawar is stepping into the leadership position, while founder Mutyala will remain a board member with the skincare and makeup label.
Sherry Jhawar is stepping into the leadership position, while founder Mutyala will remain a board member with the skincare and makeup label.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.
The beauty conglomerate faces over 12,000 similar lawsuits filed by individuals that have been consolidated in a Chicago federal court.
Chief marketing officer Emma Simpson-Scott will succeed Lightfoot, who is leaving the UK retailer after seven years at the helm.
Twenty top lieutenants to CEO Francesco Milleri came to their boss’s defense in an escalating feud with Leonardo Maria Del Vecchio, a son of the founder who abruptly left a senior role at the company.
Inditex is investing in the US as a key growth market, CEO Oscar Garcia Maceiras told Reuters, with store revamps and new openings planned across its Zara, Massimo Dutti and Bershka brands.
The activist investor is recommending the personal-care and fragrance store chain to explore a sale, claiming it has been undervalued and hampered by unstable management.
The LVMH chairman’s net worth fell to $143 billion on Thursday, pulling him beneath Warren Buffett, Bloomberg reported.
The partnership, which will kick off at the A24-owned, New York-based Cherry Lane Theatre, will comprise live events for film and theatre featuring established and emerging creative talent.