Skip to main content
The Business of Fashion

Branding

Latest News & Analysis
Sports

A Look at Investors’ Dwindling Faith in Sportswear

Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.

Sports

A Look at Investors’ Dwindling Faith in Sportswear

Investors couldn’t get enough of sportswear in the marketplace five years ago. These days, judging by how significantly the market capitalisations of the industry’s biggest brands have shrunk, interest has fallen to a post-pandemic low.

Beauty

The Case for Fun Luxury Makeup

Lara Worthington’s new luxury makeup label Ommage, which lands at Dover Street Parfums Market this month, hopes to bring a playful touch to upscale beauty routines.

Beauty

The Case for Fun Luxury Makeup

Lara Worthington’s new luxury makeup label Ommage, which lands at Dover Street Parfums Market this month, hopes to bring a playful touch to upscale beauty routines.

Sports

How Brands Brought the US Open Off the Court

While ticket prices have made the Grand Slam tournament more exclusive and less accessible to average fans, brands are stepping up to fill the void, creating tennis-themed experiences throughout the city.

Sports

How Brands Brought the US Open Off the Court

While ticket prices have made the Grand Slam tournament more exclusive and less accessible to average fans, brands are stepping up to fill the void, creating tennis-themed experiences throughout the city.

Partner Content

Off-White Invites 10 Creatives To Define What Makes An Icon

At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.

Partner Content

Off-White Invites 10 Creatives To Define What Makes An Icon

At a time when luxury brands are searching for new sources of meaning and desirability, Off-White invites 10 creatives to unpack what turns an idea into a timeless reference.

ADVERTISEMENT

Beauty

How Body Care Became Beauty’s Most Covetable Category

With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.

Beauty

How Body Care Became Beauty’s Most Covetable Category

With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.

Retail

Luggage Brand Paravel Relaunches Under New Ownership

The direct-to-consumer luggage maker will return in October, a year after its IP was purchased by the owner of British luxury travel brand Antler in a liquidation sale.

Retail

Luggage Brand Paravel Relaunches Under New Ownership

The direct-to-consumer luggage maker will return in October, a year after its IP was purchased by the owner of British luxury travel brand Antler in a liquidation sale.

Beauty

The Back-to-School Beauty Rush

As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.

Beauty

The Back-to-School Beauty Rush

As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.

Sports

Is Sports’ Big Bet on Hiring Fashion Creative Directors Paying Off?

The trend of teams and leagues signing up creative directors to design merchandise and shape their public profiles shows no signs of slowing as sports organisations start to see returns on their investments.

Sports

Is Sports’ Big Bet on Hiring Fashion Creative Directors Paying Off?

The trend of teams and leagues signing up creative directors to design merchandise and shape their public profiles shows no signs of slowing as sports organisations start to see returns on their investments.

ADVERTISEMENT

Beauty

What Makes Hair Shoppers Trade Up?

Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.

Beauty

What Makes Hair Shoppers Trade Up?

Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.

Marketing

As AI Floods the Feed, Fashion Marketers Tap Artists

From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.

Marketing

As AI Floods the Feed, Fashion Marketers Tap Artists

From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.

Beauty

Topicals Appoints New CEO From Fenty Beauty

Founder Olamide Olowe has stepped down from her chief executive role as Sukiana Chancy joins the company.

Beauty

Topicals Appoints New CEO From Fenty Beauty

Founder Olamide Olowe has stepped down from her chief executive role as Sukiana Chancy joins the company.

Sports

Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

Sports

Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

Page 1

keyboard_arrow_right