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Beauty

Summers Are Getting Hotter. Is Beauty Ready?

From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.

Beauty

Summers Are Getting Hotter. Is Beauty Ready?

From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.


Beauty

LVMH Appoints General Manager of Fragrance

Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.

Beauty

LVMH Appoints General Manager of Fragrance

Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.


Beauty

Halal Beauty’s World Leaders Struggle for Dominance

Indonesia has fallen from second to fourth place in the global halal beauty market, as local brands face consumer trust issues and international competition for Muslim shoppers.

Beauty

Halal Beauty’s World Leaders Struggle for Dominance

Indonesia has fallen from second to fourth place in the global halal beauty market, as local brands face consumer trust issues and international competition for Muslim shoppers.


Beauty

Beauty Enters Its ‘Superdupe’ Era

Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.

Beauty

Beauty Enters Its ‘Superdupe’ Era

Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.


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Marketing

Why Some Brands Are Roasting Themselves

While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.

Marketing

Why Some Brands Are Roasting Themselves

While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.


Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.


Beauty

Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.

Beauty

Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.


Beauty

Is Blush’s Moment Fading?

Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.

Beauty

Is Blush’s Moment Fading?

Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.


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Beauty

Ruka Hair Enters Sephora

The UK biotech beauty label and its alternative hair extensions is the first addition to what the retailer calls a ‘brand new category.’

Beauty

Ruka Hair Enters Sephora

The UK biotech beauty label and its alternative hair extensions is the first addition to what the retailer calls a ‘brand new category.’


Beauty

Bluemercury Appoints New CEO

Alexandre Choueiri joins the retailer from Kering Beauté Americas, where he also served as chief executive.

Beauty

Bluemercury Appoints New CEO

Alexandre Choueiri joins the retailer from Kering Beauté Americas, where he also served as chief executive.


Beauty

Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women

The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.

Beauty

Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women

The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.


Luxury

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.

Luxury

Why Brand Experiences Are Redefining Luxury

Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.