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Chanel

Chanel is a French luxury fashion house founded by Gabrielle "Coco" Chanel in Paris in 1910. The company is privately owned and headquartered in London.

Chanel
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Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations.

As an independent company, its core values are grounded in:

Exceptional creation and client experience

Nurturing human potential

Having a positive impact – on people, the environment and communities around the world.

As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.

Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.

Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.

Company Snapshot

TYPEPrivate
ESTABLISHED1910
HEADQUARTERSUnited Kingdom
EMPLOYEES> 10,000

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Highlights
Why Chanel Is Acquiring Charvet Why Chanel Is Acquiring Charvet
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Latest News & Analysis
Luxury

Why Did Chanel Invest in Mid-Tier Watchmaker Ebel?

Chanel joined independent watchmaker F.P. Journe in the $66.5 million purchase of the Swiss brand, a big bet as mid-range watches are hardest hit by an industry slump.


Luxury

Luxury’s Problem With Unsold Stock Comes Under the Microscope

New European regulations will soon force high-end brands to reveal all the stock they shred and burn to keep retail values high.


Fashion Week

Gimme More: Matthieu Blazy’s First Birthday at Chanel

In only 12 months, he’s changed the fashion world — and his new collection offers more of the spectacular same.


Partner Content

Announcing Chanel on BoF Careers

Check out this week’s new partner and openings on BoF Careers, the global marketplace for fashion and beauty talent.


Beauty

Chanel Hires Lucia Pieroni to Lead Makeup, Raising Beauty Stakes

The veteran makeup artist, who has worked alongside Matthieu Blazy since his debut in 2025, will ‘bring a new perspective, reinforcing the vitality of Chanel Makeup,’ the company said.


Luxury

BoF Professional Masterclass | Chanel: The Designer Revamp That Worked

Join us for our next BoF Professional Masterclass on Monday, September 21, at 17:00 BST / 12:00 EDT as BoF’s Marc Bain and Robert Williams unpack the multi-faceted strategy that reignited desirability and sales, allowing the French couture icon to solidify its position in ‘ultimate luxury.’


Luxury

Chanel: The Designer Revamp That Worked

How did a 115-year-old brand rocket back to growth amid a downturn in luxury demand? Drawing on interviews with Chanel fashion president Bruno Pavlovsky, artistic director Matthieu Blazy, group CEO Leena Nair and more, this report breaks down the multi-faceted strategy that reignited desirability and sales, allowing the French couture icon to solidify its position in ‘ultimate luxury.’


Marketing

As AI Floods the Feed, Fashion Marketers Tap Artists

From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.


Luxury

Luxury Sales Plunge in China as Tax Measures Hit Wealthy Shoppers

Global luxury brands face a deepening sales slump in China, as the country’s campaign to tax offshore wealth dampens spending by the country’s richest consumers.


Luxury

Blazy or Bust: Luxury’s Zero Sum Game

Chanel’s surging sales underscore that the luxury industry’s challenges may be less about demand than desirability.