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The World Cup Is a Milestone Moment for Recycled Polyester
With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use
The World Cup Is a Milestone Moment for Recycled Polyester
With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
Textile Recyclers Are Back From the Brink. Now They Just Need Customers.
Europe’s textile-to-textile recycling sector is rebounding from a crisis and regaining momentum as new regulations drive investment. But to succeed in the long run, it needs more brands to buy in.
Textile Recyclers Are Back From the Brink. Now They Just Need Customers.
Europe’s textile-to-textile recycling sector is rebounding from a crisis and regaining momentum as new regulations drive investment. But to succeed in the long run, it needs more brands to buy in.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Virgil Abloh Archive Begins a New Era with Nike
Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.
Virgil Abloh Archive Begins a New Era with Nike
Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.
Why Adidas Is Suing a Sneaker Leaker
The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.
Why Adidas Is Suing a Sneaker Leaker
The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.
Tariff Refund Lawsuits Surge Amid Uncertainty About US Plans
The number of companies suing for tariff refunds has spiked recently, with the latest group including companies such as Prada and Adidas, in a sign importers aren’t confident in the plan to create a claims process.
Tariff Refund Lawsuits Surge Amid Uncertainty About US Plans
The number of companies suing for tariff refunds has spiked recently, with the latest group including companies such as Prada and Adidas, in a sign importers aren’t confident in the plan to create a claims process.