Adidas Got an Early Lead Stealing the World Cup Spotlightadidas
adidas is one of the world’s leading sports brands, driven by the power of sport to change lives. From performance innovation to iconic design, we bring together creative minds to shape the future of sport and culture. It starts with you.


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Founded in 1949 by Adi Dassler in Herzogenaurach, Germany, adidas is one of the world's leading sporting goods companies. Guided by our purpose, "Through sport, we have the power to change lives," we create performance-driven products that help athletes perform at their best. Building on culture born from sport, we extend our influence into lifestyle and fashion, creating products that resonate beyond the field of play.
Athletes do not settle for average. And neither do we. Our mission is clear: To be the best sports brand in the world. We create the best products and experiences for athletes and consumers worldwide.
Behind that work is a global brand with a local mindset and a culture built on collaboration, ownership and the ambition to keep moving forward. From breakthrough technologies and iconic silhouettes to color, materials, graphics, digital platforms, retail environments and global storytelling, adidas brings together people who think across disciplines, challenge convention and bring fresh perspectives to what sport can look, feel and mean next.
For talent across creative, design, merchandising, digital, retail, brand and innovation, we offer the chance to contribute to one of the world’s most recognized brand systems and help define its future. At adidas, it starts with you — the perspective, ambition and creativity you bring. Here, people are encouraged to grow, inspire one another and create with purpose, moving sport and culture forward.
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