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adidas

adidas is one of the world’s leading sports brands, driven by the power of sport to change lives. From performance innovation to iconic design, we bring together creative minds to shape the future of sport and culture. It starts with you.

adidas
Bjorn Gulden
Bjorn Gulden

CEO

Nick Craggs
Nick Craggs

SVP Marketing

Patrick Nava

GM Running

Silja Hintz

GM Training

Sam Handy

GM Football

Kerryn Foster

GM Specialist Sports

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Partner content by adidas

Founded in 1949 by Adi Dassler in Herzogenaurach, Germany, adidas is one of the world's leading sporting goods companies. Guided by our purpose, "Through sport, we have the power to change lives," we create performance-driven products that help athletes perform at their best. Building on culture born from sport, we extend our influence into lifestyle and fashion, creating products that resonate beyond the field of play.

Athletes do not settle for average. And neither do we. Our mission is clear: To be the best sports brand in the world. We create the best products and experiences for athletes and consumers worldwide.

Behind that work is a global brand with a local mindset and a culture built on collaboration, ownership and the ambition to keep moving forward. From breakthrough technologies and iconic silhouettes to color, materials, graphics, digital platforms, retail environments and global storytelling, adidas brings together people who think across disciplines, challenge convention and bring fresh perspectives to what sport can look, feel and mean next.

For talent across creative, design, merchandising, digital, retail, brand and innovation, we offer the chance to contribute to one of the world’s most recognized brand systems and help define its future. At adidas, it starts with you — the perspective, ambition and creativity you bring. Here, people are encouraged to grow, inspire one another and create with purpose, moving sport and culture forward.

Company Snapshot

TYPEPublic
ESTABLISHED1949
HEADQUARTERSGermany

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Highlights
Latest News & Analysis
Sports

Opinion: Adidas Has a Mountain to Climb in China

Adidas would do well to tailor its Chinese business more closely to local tastes rather than simply importing a global formula, writes Bloomberg’s Juliana Liu.

Sports

Opinion: Adidas Has a Mountain to Climb in China

Adidas would do well to tailor its Chinese business more closely to local tastes rather than simply importing a global formula, writes Bloomberg’s Juliana Liu.


Sports

Is Adidas Misreading the Market for Pharrell’s ‘Jellyfish’ Sneaker?

This weekend’s release of the Pharrell Williams-designed shoe, which has been one of Adidas’ most exclusive and sought-after products over the last year, suggests the company is significantly widening distribution. It might be a misstep.

Sports

Is Adidas Misreading the Market for Pharrell’s ‘Jellyfish’ Sneaker?

This weekend’s release of the Pharrell Williams-designed shoe, which has been one of Adidas’ most exclusive and sought-after products over the last year, suggests the company is significantly widening distribution. It might be a misstep.


Sports

Yeezy Has Officially Re-Entered the Zeitgeist

The brand from rapper Ye (formerly Kanye West) is back on major retail shelves thanks to a new partnership with JD Sports.

Sports

Yeezy Has Officially Re-Entered the Zeitgeist

The brand from rapper Ye (formerly Kanye West) is back on major retail shelves thanks to a new partnership with JD Sports.


Sports

Opinion: Erling Haaland Shows All Is Not Lost for Nike

Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.

Sports

Opinion: Erling Haaland Shows All Is Not Lost for Nike

Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.


Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

Sports

The World Cup’s Biggest Fashion Moments in Five Charts

Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.


Sports

All the Ways Adidas Will Win From the World Cup Final

After Argentina’s comeback victory over England in the World Cup, the competition will come down to two Adidas teams, giving the brand a variety of ways to capitalise on the biggest stage in sports.

Sports

All the Ways Adidas Will Win From the World Cup Final

After Argentina’s comeback victory over England in the World Cup, the competition will come down to two Adidas teams, giving the brand a variety of ways to capitalise on the biggest stage in sports.


Sports

Sportswear’s Giants Prepare for a Perfect World Cup Ending

As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.

Sports

Sportswear’s Giants Prepare for a Perfect World Cup Ending

As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.


Sports

Travis Kelce Is Becoming Fashion’s New Favourite Athlete

The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.

Sports

Travis Kelce Is Becoming Fashion’s New Favourite Athlete

The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.


Sustainability

Why Fashion Is Falling Behind on Its Climate Targets

While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.

Sustainability

Why Fashion Is Falling Behind on Its Climate Targets

While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.


Sustainability

The World Cup Is a Milestone Moment for Recycled Polyester

With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use

Sustainability

The World Cup Is a Milestone Moment for Recycled Polyester

With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched sporting event is providing a showcase for the next-gen material's performance and growing use