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adidas

adidas is one of the world’s leading sports brands, driven by the power of sport to change lives. From performance innovation to iconic design, we bring together creative minds to shape the future of sport and culture. It starts with you.

adidas
Bjorn Gulden
Bjorn Gulden

CEO

Nick Craggs
Nick Craggs

SVP Marketing

Patrick Nava
Patrick Nava

GM Running

Silja Hintz
Silja Hintz

GM Training

Sam Handy
Sam Handy

GM Football

Kerryn Foster
Kerryn Foster

GM Specialist Sports

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Partner content by adidas

Founded in 1949 by Adi Dassler in Herzogenaurach, Germany, adidas is one of the world's leading sporting goods companies. Guided by our purpose, "Through sport, we have the power to change lives," we create performance-driven products that help athletes perform at their best. Building on culture born from sport, we extend our influence into lifestyle and fashion, creating products that resonate beyond the field of play.

Athletes do not settle for average. And neither do we. Our mission is clear: To be the best sports brand in the world. We create the best products and experiences for athletes and consumers worldwide.

Behind that work is a global brand with a local mindset and a culture built on collaboration, ownership and the ambition to keep moving forward. From breakthrough technologies and iconic silhouettes to color, materials, graphics, digital platforms, retail environments and global storytelling, adidas brings together people who think across disciplines, challenge convention and bring fresh perspectives to what sport can look, feel and mean next.

For talent across creative, design, merchandising, digital, retail, brand and innovation, we offer the chance to contribute to one of the world’s most recognized brand systems and help define its future. At adidas, it starts with you — the perspective, ambition and creativity you bring. Here, people are encouraged to grow, inspire one another and create with purpose, moving sport and culture forward.

Company Snapshot

TYPEPublic
ESTABLISHED1949
HEADQUARTERSGermany

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Highlights
Latest News & Analysis
Sports

How High Can Adidas Climb?

Adidas’ preliminary earnings report shows that the brand is still growing at record rates. How long can it keep it up?


Sports

A Critical Gut Check for Sportswear

The next two weeks will be a bellwether for sportswear as a run of earnings reports are published by some of the industry’s giants.


Sports

Opinion: The Sneaker Bubble Is Bursting Around Investors

Off the field and outside of the gym, many consumers are rediscovering smarter footwear, writes Bloomberg’s Andrea Felsted.


Sports

Nike Kicks the Can Down the Road Again

Nike’s comeback timeline just got even longer. The brand announced a new four-year restructure during its first-quarter earnings call that will include more layoffs.


Global Markets

India’s Fitness Boom Lifts Sportswear Market

As style-conscious Indians flock to a growing number of gyms, sports clubs and marathons, global activewear brands are stepping up expansion to capitalise on changing attitudes towards health and exercise.


Partner Content

Announcing Adidas on BoF Careers

Check out this week’s new partner and openings on BoF Careers, the global marketplace for fashion and beauty talent.


Sports

Opinion: Adidas Has a Mountain to Climb in China

Adidas would do well to tailor its Chinese business more closely to local tastes rather than simply importing a global formula, writes Bloomberg’s Juliana Liu.


Sports

Is Adidas Misreading the Market for Pharrell’s ‘Jellyfish’ Sneaker?

This weekend’s release of the Pharrell Williams-designed shoe, which has been one of Adidas’ most exclusive and sought-after products over the last year, suggests the company is significantly widening distribution. It might be a misstep.


Sports

Yeezy Has Officially Re-Entered the Zeitgeist

The brand from rapper Ye (formerly Kanye West) is back on major retail shelves thanks to a new partnership with JD Sports.


Sports

Opinion: Erling Haaland Shows All Is Not Lost for Nike

Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.