Latest News & Analysis
Shiseido’s Quarterly Results Pressured By Geopolitical Risks
Japan’s largest beauty conglomerate is looking to potentially swap out oil-based inputs for plant-derived materials as the Middle East conflict upends its supply chain.
Shiseido’s Quarterly Results Pressured By Geopolitical Risks
Japan’s largest beauty conglomerate is looking to potentially swap out oil-based inputs for plant-derived materials as the Middle East conflict upends its supply chain.
Hims & Hers Misses Estimates as Strategy Shift Hits Sales
The US telehealth company posted a surprise loss on Monday, as a shift toward branded GLP-1 weight-loss drugs pressured its margins and domestic sales.
Hims & Hers Misses Estimates as Strategy Shift Hits Sales
The US telehealth company posted a surprise loss on Monday, as a shift toward branded GLP-1 weight-loss drugs pressured its margins and domestic sales.
On Lifts Outlook as Buyers Snap Up Cloudtilt Shoes
On Holding AG raised its profit outlook after a robust start to the year that saw consumers snap up the Swiss brand’s growing range of apparel and new sneakers.
On Lifts Outlook as Buyers Snap Up Cloudtilt Shoes
On Holding AG raised its profit outlook after a robust start to the year that saw consumers snap up the Swiss brand’s growing range of apparel and new sneakers.
Worldview | Brazilian Fashion Set to Gain from Mercosur-EU Trade Deal
This week’s round-up of global markets fashion business news also features Iran’s retail crisis, Japanese department stores and China’s lacklustre May Day holiday spending.
Worldview | Brazilian Fashion Set to Gain from Mercosur-EU Trade Deal
This week’s round-up of global markets fashion business news also features Iran’s retail crisis, Japanese department stores and China’s lacklustre May Day holiday spending.
Trump Seeks Pause on Tariff Ruling During Appeal
The Trump administration asked a US court on Monday to suspend its ruling against the president’s proposed 10% global tariff as it pursues an appeal.
Trump Seeks Pause on Tariff Ruling During Appeal
The Trump administration asked a US court on Monday to suspend its ruling against the president’s proposed 10% global tariff as it pursues an appeal.
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Exclusive: Can Saks Get Back on Track? CEO Van Raemdonck Makes His Case
As Saks Global emerges from bankruptcy in record time, the Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman owner has started to pay back critical vendors, rebuilt inventory and halved debt. But winning back the industry's trust is a different challenge altogether.
Exclusive: Can Saks Get Back on Track? CEO Van Raemdonck Makes His Case
As Saks Global emerges from bankruptcy in record time, the Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman owner has started to pay back critical vendors, rebuilt inventory and halved debt. But winning back the industry's trust is a different challenge altogether.
The Shangri-La Paris Hotel Refreshes Its Experiential Luxury Offering
Under new leadership, the luxury five-star hotel in the French capital is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more.
The Shangri-La Paris Hotel Refreshes Its Experiential Luxury Offering
Under new leadership, the luxury five-star hotel in the French capital is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more.
Shein, Temu Trade Blows as UK Trial Spotlights Supply Chains
Shein has accused Temu of copyright infringement.
Shein, Temu Trade Blows as UK Trial Spotlights Supply Chains
Shein has accused Temu of copyright infringement.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.