Latest News & Analysis

BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.

BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.

Report: Armani Could Split 15% Stake Among L’Oréal, LVMH, EssilorLuxottica
Italian daily la Repubblica reported, without citing sources, that Armani CEO Giuseppe Marsocci is preparing a business plan as he moves to appoint two advisers to oversee the sale.

Report: Armani Could Split 15% Stake Among L’Oréal, LVMH, EssilorLuxottica
Italian daily la Repubblica reported, without citing sources, that Armani CEO Giuseppe Marsocci is preparing a business plan as he moves to appoint two advisers to oversee the sale.

Gucci, Dior, Burberry: A Tale of Three Turnarounds
Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.

Gucci, Dior, Burberry: A Tale of Three Turnarounds
Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.

The BoF Podcast | A Tribute to the Enduring Legacy of Mrs. B
Former Browns buyer Mandi Lennard joins Imran Amed to remember Joan Burstein, the woman who turned a South Molton Street boutique into a gateway for global fashion.

The BoF Podcast | A Tribute to the Enduring Legacy of Mrs. B
Former Browns buyer Mandi Lennard joins Imran Amed to remember Joan Burstein, the woman who turned a South Molton Street boutique into a gateway for global fashion.

Examining Lauren Sánchez Bezos’s Emerging Influence on Fashion
Robert Williams weighs in on the controversy kicked up by the wife of billionaire Jeff Bezos and what it reveals about media and power.

Examining Lauren Sánchez Bezos’s Emerging Influence on Fashion
Robert Williams weighs in on the controversy kicked up by the wife of billionaire Jeff Bezos and what it reveals about media and power.

The Great Sustainability Rebrand
At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.

The Great Sustainability Rebrand
At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.

Footwear’s Inflation Solution Is a Big Problem
US footwear sales have remained flat despite consumers buying less. Here’s why that’s a bad sign for the industry.

Footwear’s Inflation Solution Is a Big Problem
US footwear sales have remained flat despite consumers buying less. Here’s why that’s a bad sign for the industry.

Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.

Zara Denies Infringing Jo Malone Trademark in Estée Lauder Case
The fashion retailer denied infringing Estée Lauder’s Jo Malone trademark, saying in court filings that it uses the perfumer’s name on collaboration scents in line with principles the cosmetics giant set out in 2020.

Zara Denies Infringing Jo Malone Trademark in Estée Lauder Case
The fashion retailer denied infringing Estée Lauder’s Jo Malone trademark, saying in court filings that it uses the perfumer’s name on collaboration scents in line with principles the cosmetics giant set out in 2020.

Schwarzkopf Maker Henkel Beats Organic Sales Forecasts Driven by Resilient Volumes
German firm Henkel reported an organic 1.7 percent rise in first-quarter sales, beating market expectations and growing both its consumer goods and adhesives businesses.

Schwarzkopf Maker Henkel Beats Organic Sales Forecasts Driven by Resilient Volumes
German firm Henkel reported an organic 1.7 percent rise in first-quarter sales, beating market expectations and growing both its consumer goods and adhesives businesses.

Trump’s Latest 10% Tariffs Found Unlawful by US Trade Court
The tariffs were declared unlawful by a federal trade court, just months after the US Supreme Court vacated US president Donald Trump’s earlier levies.

Trump’s Latest 10% Tariffs Found Unlawful by US Trade Court
The tariffs were declared unlawful by a federal trade court, just months after the US Supreme Court vacated US president Donald Trump’s earlier levies.

What Fashion Can Offer Fencing as the Sport Eyes Growth
Fashion deals have been a promising path to growth for niche sports over the past few years. Now fencing wants in.

What Fashion Can Offer Fencing as the Sport Eyes Growth
Fashion deals have been a promising path to growth for niche sports over the past few years. Now fencing wants in.