Latest News & Analysis
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Is There a Right Way to Sell Skincare to Kids?
Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to kids come into focus, tween-focused brands face their watershed moment.
Exclusive: Can Saks Get Back on Track? CEO Van Raemdonck Makes His Case
As Saks Global emerges from bankruptcy in record time, the Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman owner has started to pay back critical vendors, rebuilt inventory and halved debt. But winning back the industry's trust is a different challenge altogether.
Exclusive: Can Saks Get Back on Track? CEO Van Raemdonck Makes His Case
As Saks Global emerges from bankruptcy in record time, the Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman owner has started to pay back critical vendors, rebuilt inventory and halved debt. But winning back the industry's trust is a different challenge altogether.
The Shangri-La Paris Hotel Refreshes Its Experiential Luxury Offering
Under new leadership, the luxury five-star hotel in the French capital is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more.
The Shangri-La Paris Hotel Refreshes Its Experiential Luxury Offering
Under new leadership, the luxury five-star hotel in the French capital is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more.
Shein, Temu Trade Blows as UK Trial Spotlights Supply Chains
Shein has accused Temu of copyright infringement.
Shein, Temu Trade Blows as UK Trial Spotlights Supply Chains
Shein has accused Temu of copyright infringement.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
How to ‘Un-Cancel’ a Beauty Product
Skinfluencers may dismiss products like makeup wipes, pore strips and face scrubs, but that hasn’t stopped them from becoming unlikely hits for beauty disruptors.
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
Case Study | The New Hype Playbook: From Drops to Stories
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.
Report: Armani Could Split 15% Stake Among L’Oréal, LVMH, EssilorLuxottica
Italian daily la Repubblica reported, without citing sources, that Armani CEO Giuseppe Marsocci is preparing a business plan as he moves to appoint two advisers to oversee the sale.
Report: Armani Could Split 15% Stake Among L’Oréal, LVMH, EssilorLuxottica
Italian daily la Repubblica reported, without citing sources, that Armani CEO Giuseppe Marsocci is preparing a business plan as he moves to appoint two advisers to oversee the sale.
Gucci, Dior, Burberry: A Tale of Three Turnarounds
Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.
Gucci, Dior, Burberry: A Tale of Three Turnarounds
Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.
The BoF Podcast | A Tribute to the Enduring Legacy of Mrs. B
Former Browns buyer Mandi Lennard joins Imran Amed to remember Joan Burstein, the woman who turned a South Molton Street boutique into a gateway for global fashion.
The BoF Podcast | A Tribute to the Enduring Legacy of Mrs. B
Former Browns buyer Mandi Lennard joins Imran Amed to remember Joan Burstein, the woman who turned a South Molton Street boutique into a gateway for global fashion.
Examining Lauren Sánchez Bezos’s Emerging Influence on Fashion
Robert Williams weighs in on the controversy kicked up by the wife of billionaire Jeff Bezos and what it reveals about media and power.
Examining Lauren Sánchez Bezos’s Emerging Influence on Fashion
Robert Williams weighs in on the controversy kicked up by the wife of billionaire Jeff Bezos and what it reveals about media and power.
The Great Sustainability Rebrand
At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.
The Great Sustainability Rebrand
At this year’s Global Fashion Summit, the industry reframed sustainability around its financial value and presented it as a business survival strategy.