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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Partner Content

How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations

BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.

Partner Content

How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations

BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.


Marketing

You May Monetise the Bride

As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.

Marketing

You May Monetise the Bride

As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.


Retail

How Brands Pick the Right Multibrand Retailers to Sell To

While the right multibrand partners offer credibility, scale and geographic reach, the wrong ones can become a source of financial and strategic risk. Brands must know how to tell the difference.

Retail

How Brands Pick the Right Multibrand Retailers to Sell To

While the right multibrand partners offer credibility, scale and geographic reach, the wrong ones can become a source of financial and strategic risk. Brands must know how to tell the difference.


Beauty

The Debrief | Why Are So Many Brands Faking Scandals?

The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”

Beauty

The Debrief | Why Are So Many Brands Faking Scandals?

The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”


Technology

Amazon Brings AI Update to Its Shopping Search Bar

The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.

Technology

Amazon Brings AI Update to Its Shopping Search Bar

The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.


Beauty

Will Jacob Elordi Be Worth It for Chanel?

The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.

Beauty

Will Jacob Elordi Be Worth It for Chanel?

The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.


Beauty

Henkel Ventures Invests in Ruka

The German conglomerate co-led a funding round for the UK biotech beauty brand, which makes alternatives to hair extensions.

Beauty

Henkel Ventures Invests in Ruka

The German conglomerate co-led a funding round for the UK biotech beauty brand, which makes alternatives to hair extensions.


Luxury

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.

Luxury

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?

As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.


Retail

Birkenstock Misses Quarterly Sales Estimates But Maintains Annual Forecast

Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.

Retail

Birkenstock Misses Quarterly Sales Estimates But Maintains Annual Forecast

Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.


Luxury

Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis

The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.

Luxury

Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis

The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.


Luxury

Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores

Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.

Luxury

Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores

Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.


Partner Content

Playbook | Beauty Retail in the Age of Connected Commerce

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.

Partner Content

Playbook | Beauty Retail in the Age of Connected Commerce

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.