Latest News & Analysis

How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations
BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.

How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations
BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.

You May Monetise the Bride
As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.

You May Monetise the Bride
As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.

How Brands Pick the Right Multibrand Retailers to Sell To
While the right multibrand partners offer credibility, scale and geographic reach, the wrong ones can become a source of financial and strategic risk. Brands must know how to tell the difference.

How Brands Pick the Right Multibrand Retailers to Sell To
While the right multibrand partners offer credibility, scale and geographic reach, the wrong ones can become a source of financial and strategic risk. Brands must know how to tell the difference.

The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”

The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”

Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.

Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.

Will Jacob Elordi Be Worth It for Chanel?
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.

Will Jacob Elordi Be Worth It for Chanel?
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.

Henkel Ventures Invests in Ruka
The German conglomerate co-led a funding round for the UK biotech beauty brand, which makes alternatives to hair extensions.

Henkel Ventures Invests in Ruka
The German conglomerate co-led a funding round for the UK biotech beauty brand, which makes alternatives to hair extensions.

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?
As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.

Can a Buzzy Audemars Piguet Tie-Up Boost Swatch?
As fans camp out in front of stores for the 'Royal Pop' collaboration, analysts weigh in on the collaboration’s potential.

Birkenstock Misses Quarterly Sales Estimates But Maintains Annual Forecast
Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.

Birkenstock Misses Quarterly Sales Estimates But Maintains Annual Forecast
Softer consumer sentiment and the conflict in the Middle East led to uneven demand for the German brand’s sandals and clogs.

Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis
The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.

Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis
The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.

Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores
Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.

Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores
Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.

Playbook | Beauty Retail in the Age of Connected Commerce
As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.

Playbook | Beauty Retail in the Age of Connected Commerce
As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy.