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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Technology

Exclusive: Vêtir Valued at $150 Million in New Funding Round

The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.

Technology

Exclusive: Vêtir Valued at $150 Million in New Funding Round

The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.


Partner Content

Forging an Edge in Fashion and Sports E-Commerce

Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.

Partner Content

Forging an Edge in Fashion and Sports E-Commerce

Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.


Sports

Lululemon Criticises Chip Wilson, Sets Proxy Vote

The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.

Sports

Lululemon Criticises Chip Wilson, Sets Proxy Vote

The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.


Luxury

Gucci in Talks With F1 Team Alpine Over Sponsorship Deal

Kering CEO Luca de Meo previously helmed Alpine’s majority owner Renault, where he utilised F1 to elevate Alpine’s global profile.

Luxury

Gucci in Talks With F1 Team Alpine Over Sponsorship Deal

Kering CEO Luca de Meo previously helmed Alpine’s majority owner Renault, where he utilised F1 to elevate Alpine’s global profile.


Beauty

How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.

Beauty

How to Win in India

Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.


Retail

Reports: Shein Acquires Everlane

The Chinese e-commerce giant is buying the US apparel retailer from majority owner L Catterton at a steep discount to the valuations it commanded at the height of the e-commerce boom, Puck and The Information reported.

Retail

Reports: Shein Acquires Everlane

The Chinese e-commerce giant is buying the US apparel retailer from majority owner L Catterton at a steep discount to the valuations it commanded at the height of the e-commerce boom, Puck and The Information reported.


Sports

On’s Margins Look More Like Luxury Than Sneakers. Can It Last?

The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.

Sports

On’s Margins Look More Like Luxury Than Sneakers. Can It Last?

The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.


Technology

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

Technology

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.


Luxury

Richemont Exposes Luxury’s Uneven Performance

Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure.

Luxury

Richemont Exposes Luxury’s Uneven Performance

Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure.


Luxury

Swatch Shuts Stores After Audemars Piguet Collaboration Sparks Frenzy

The Swiss watchmaker closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed stores around the world including the UK, France and Singapore, prompting safety concerns.

Luxury

Swatch Shuts Stores After Audemars Piguet Collaboration Sparks Frenzy

The Swiss watchmaker closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed stores around the world including the UK, France and Singapore, prompting safety concerns.


Fashion Week

Gucci for the People: A Times Square Takeover

Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.

Fashion Week

Gucci for the People: A Times Square Takeover

Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.


Sustainability

Milan Fashion Week Will Ask Brands Not to Show Fur

The National Chamber of Italian Fashion will no longer promote fur at events or on social media.

Sustainability

Milan Fashion Week Will Ask Brands Not to Show Fur

The National Chamber of Italian Fashion will no longer promote fur at events or on social media.