Latest News & Analysis

Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.

Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.

Forging an Edge in Fashion and Sports E-Commerce
Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.

Forging an Edge in Fashion and Sports E-Commerce
Last week, BoF and Amazon Fashion and Sports gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through a compelling digital experience. Now, BoF shares insights from the discussion.

Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.

Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.

Gucci in Talks With F1 Team Alpine Over Sponsorship Deal
Kering CEO Luca de Meo previously helmed Alpine’s majority owner Renault, where he utilised F1 to elevate Alpine’s global profile.

Gucci in Talks With F1 Team Alpine Over Sponsorship Deal
Kering CEO Luca de Meo previously helmed Alpine’s majority owner Renault, where he utilised F1 to elevate Alpine’s global profile.

How to Win in India
Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.

How to Win in India
Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.

Reports: Shein Acquires Everlane
The Chinese e-commerce giant is buying the US apparel retailer from majority owner L Catterton at a steep discount to the valuations it commanded at the height of the e-commerce boom, Puck and The Information reported.

Reports: Shein Acquires Everlane
The Chinese e-commerce giant is buying the US apparel retailer from majority owner L Catterton at a steep discount to the valuations it commanded at the height of the e-commerce boom, Puck and The Information reported.

On’s Margins Look More Like Luxury Than Sneakers. Can It Last?
The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.

On’s Margins Look More Like Luxury Than Sneakers. Can It Last?
The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.

Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

Richemont Exposes Luxury’s Uneven Performance
Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure.

Richemont Exposes Luxury’s Uneven Performance
Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure.

Swatch Shuts Stores After Audemars Piguet Collaboration Sparks Frenzy
The Swiss watchmaker closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed stores around the world including the UK, France and Singapore, prompting safety concerns.

Swatch Shuts Stores After Audemars Piguet Collaboration Sparks Frenzy
The Swiss watchmaker closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed stores around the world including the UK, France and Singapore, prompting safety concerns.

Gucci for the People: A Times Square Takeover
Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.

Gucci for the People: A Times Square Takeover
Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.

Milan Fashion Week Will Ask Brands Not to Show Fur
The National Chamber of Italian Fashion will no longer promote fur at events or on social media.

Milan Fashion Week Will Ask Brands Not to Show Fur
The National Chamber of Italian Fashion will no longer promote fur at events or on social media.