Latest News & Analysis

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On
DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On
DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.

Can Isaac Mizrahi Make Target Cool Again?
The big box retailer’s reunion with the designer who defined the ‘Tar-zhay’ era will need to deliver more than nostalgia to reignite demand for its apparel offering.

Can Isaac Mizrahi Make Target Cool Again?
The big box retailer’s reunion with the designer who defined the ‘Tar-zhay’ era will need to deliver more than nostalgia to reignite demand for its apparel offering.

The Business of Euro Summer
Mytheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with Mytheresa’s new CEO hired from Christie’s, Francis Belin.

The Business of Euro Summer
Mytheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with Mytheresa’s new CEO hired from Christie’s, Francis Belin.

Adrian Appiolaza Exits Moschino
The creative director’s departure after two years was a mutual decision, Moschino said on Friday amid mounting financial troubles at owner Aeffe.

Adrian Appiolaza Exits Moschino
The creative director’s departure after two years was a mutual decision, Moschino said on Friday amid mounting financial troubles at owner Aeffe.


Why Traceability Is Becoming a Business Requirement for Fashion Brands
With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.

Why Traceability Is Becoming a Business Requirement for Fashion Brands
With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.

AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.

AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.

Why Converse’s Future Is Now an Even Bigger Question
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.

Why Converse’s Future Is Now an Even Bigger Question
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.

Soul, Doubt, Paradox: The Mysteries of Paolo Roversi
‘Your style is not a technique, your style is your soul,’ Roversi tells Tim Blanks.

Soul, Doubt, Paradox: The Mysteries of Paolo Roversi
‘Your style is not a technique, your style is your soul,’ Roversi tells Tim Blanks.

In Stockholm, Exploring New Frontiers in E-Commerce
Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.

In Stockholm, Exploring New Frontiers in E-Commerce
Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.

Vox Media Acquired by Penske Media Corporation
The WWD and BeautyInc publisher has also created a new subsidiary, named PMX, to combine its publishing portfolio, comprising 25 titles.

Vox Media Acquired by Penske Media Corporation
The WWD and BeautyInc publisher has also created a new subsidiary, named PMX, to combine its publishing portfolio, comprising 25 titles.

Report: Reformation Eyes IPO This Summer
The womenswear label may file for an initial public offering as soon as next week, on track to go public in July, The Wall Street Journal reported.

Report: Reformation Eyes IPO This Summer
The womenswear label may file for an initial public offering as soon as next week, on track to go public in July, The Wall Street Journal reported.