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Partner Content

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On

DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.

Partner Content

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On

DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.


Retail

Can Isaac Mizrahi Make Target Cool Again?

The big box retailer’s reunion with the designer who defined the ‘Tar-zhay’ era will need to deliver more than nostalgia to reignite demand for its apparel offering.

Retail

Can Isaac Mizrahi Make Target Cool Again?

The big box retailer’s reunion with the designer who defined the ‘Tar-zhay’ era will need to deliver more than nostalgia to reignite demand for its apparel offering.


Luxury

The Business of Euro Summer

Mytheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with Mytheresa’s new CEO hired from Christie’s, Francis Belin.

Luxury

The Business of Euro Summer

Mytheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with Mytheresa’s new CEO hired from Christie’s, Francis Belin.


Luxury

Adrian Appiolaza Exits Moschino

The creative director’s departure after two years was a mutual decision, Moschino said on Friday amid mounting financial troubles at owner Aeffe.

Luxury

Adrian Appiolaza Exits Moschino

The creative director’s departure after two years was a mutual decision, Moschino said on Friday amid mounting financial troubles at owner Aeffe.


Letter From The Editor

I Am My Dad’s Son

Ismail Hussein Sidi Ahmed (aka Miles), 1947 – 2026

Letter From The Editor

I Am My Dad’s Son

Ismail Hussein Sidi Ahmed (aka Miles), 1947 – 2026


Sustainability

Why Traceability Is Becoming a Business Requirement for Fashion Brands

With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.

Sustainability

Why Traceability Is Becoming a Business Requirement for Fashion Brands

With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.


Technology

AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says

Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.

Technology

AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says

Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.


Sports

Why Converse’s Future Is Now an Even Bigger Question

NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.

Sports

Why Converse’s Future Is Now an Even Bigger Question

NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.


Creative Class

Soul, Doubt, Paradox: The Mysteries of Paolo Roversi

‘Your style is not a technique, your style is your soul,’ Roversi tells Tim Blanks.

Creative Class

Soul, Doubt, Paradox: The Mysteries of Paolo Roversi

‘Your style is not a technique, your style is your soul,’ Roversi tells Tim Blanks.


Partner Content

In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.

Partner Content

In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.


Media

Vox Media Acquired by Penske Media Corporation

The WWD and BeautyInc publisher has also created a new subsidiary, named PMX, to combine its publishing portfolio, comprising 25 titles.

Media

Vox Media Acquired by Penske Media Corporation

The WWD and BeautyInc publisher has also created a new subsidiary, named PMX, to combine its publishing portfolio, comprising 25 titles.


Retail

Report: Reformation Eyes IPO This Summer

The womenswear label may file for an initial public offering as soon as next week, on track to go public in July, The Wall Street Journal reported.

Retail

Report: Reformation Eyes IPO This Summer

The womenswear label may file for an initial public offering as soon as next week, on track to go public in July, The Wall Street Journal reported.