Member Exclusives
Exclusive: How Victoria’s Secret Brought Sexy Back
As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.
Exclusive: How Victoria’s Secret Brought Sexy Back
As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth
The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.
Giambattista Valli Buys Back Namesake Label From Artémis
The return to independence follows the abrupt cancelling of fashion shows earlier this year.
Giambattista Valli Buys Back Namesake Label From Artémis
The return to independence follows the abrupt cancelling of fashion shows earlier this year.
Exclusive: Marquee Brands to Acquire Roberto Cavalli
The Italian brand known for its animal prints and flamboyant aesthetic will be taken over by the brand management company behind Martha Stewart.
Exclusive: Marquee Brands to Acquire Roberto Cavalli
The Italian brand known for its animal prints and flamboyant aesthetic will be taken over by the brand management company behind Martha Stewart.
Target Doubles Growth Forecast, but Cites Caution as Consumers Remain Stretched
The $59 billion retailer has started to repel cost-conscious shoppers, and failed to attract higher-income consumers.
Target Doubles Growth Forecast, but Cites Caution as Consumers Remain Stretched
The $59 billion retailer has started to repel cost-conscious shoppers, and failed to attract higher-income consumers.
Without Its Founder, Sol de Janeiro Looks to Its Next Act
With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.
Without Its Founder, Sol de Janeiro Looks to Its Next Act
With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.
Chanel Returns to Growth as Blazymania Kicks In
The French giant, which returned to high single-digit growth at the end of 2025 on the wings of designer Matthieu Blazy’s brand revamp, plans to maintain elevated investment levels while limiting price increases this year, CEO Leena Nair and CFO Philippe Blondiaux said.
Chanel Returns to Growth as Blazymania Kicks In
The French giant, which returned to high single-digit growth at the end of 2025 on the wings of designer Matthieu Blazy’s brand revamp, plans to maintain elevated investment levels while limiting price increases this year, CEO Leena Nair and CFO Philippe Blondiaux said.
Swatch’s Audemars Piguet Collab Is Filling the Gap Sneakers Left
Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed product of the year so far.
Swatch’s Audemars Piguet Collab Is Filling the Gap Sneakers Left
Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed product of the year so far.
India’s Under-the-Radar Luxury Opportunity: Kolkata
The country’s third-largest metropolitan area may lack the retail infrastructure of Mumbai or Delhi, but its affluent consumer base is becoming harder for global luxury brands to ignore.
India’s Under-the-Radar Luxury Opportunity: Kolkata
The country’s third-largest metropolitan area may lack the retail infrastructure of Mumbai or Delhi, but its affluent consumer base is becoming harder for global luxury brands to ignore.
Worldview | Australian Fashion Week Gets a Fresh Backdrop
This week’s round-up of global markets fashion business news also features Japan’s booming resale trade, Indian manufacturing giant Pearl Global and the Chinese AI assistant used as a stylist.
Worldview | Australian Fashion Week Gets a Fresh Backdrop
This week’s round-up of global markets fashion business news also features Japan’s booming resale trade, Indian manufacturing giant Pearl Global and the Chinese AI assistant used as a stylist.
Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?
Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.
Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?
Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.