Member Exclusives
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.
As Bitcoin Soars, Luxury Brands Consider Accepting Crypto Payments
High-end brands and retailers are expressing interest in crypto payments as they search for new pockets of wealth to combat a sector slowdown.
Will Luxury Watches See a Crypto-Fuelled Comeback?
Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be.
Why Are Sneaker Collaborations So Boring?
Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.
Why Influencer Gifting Made a Comeback in 2024
Gifting has increasingly gone nice-to-have to must-have for both brands and influencers eager to cater to an audience desire for more organic product placement.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales
The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands.
‘Filler Fatigue’ Is Setting In
Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.
L Catterton: Finding Value in a Tough Market
Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.
This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.
Real Estate Can’t Save Department Stores
Their struggling, often bloated businesses and valuable properties make them tempting targets for investors. Selling off these assets can be lucrative, but rarely produces retail success stories.
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
In addition to assisting with costumes for the film, the denim brand will also release a capsule collection inspired by actual Levi’s items worn by the musician in the 1960s.