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Sustainability

It’s Time for Fashion to Get Real About Its Climate Risks

Many brands have treated the climate crisis as a useful marketing tool, while viewing the impact to the bottom line as a distant threat. That approach is increasingly untenable, experts warn.


Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.


Retail

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.


Beauty

Why the Obesity Drug Revolution Is a Work in Progress

GLP-1 weight-loss drugs like Wegovy and Zepbound are revolutionising obesity treatment and generating billions for their makers, but challenges including high costs, insurance coverage issues, drug shortages, and competition from copycats could impact their widespread success.


Luxury

Inside Luxury’s Broken Audit System

LVMH-owned Dior missed glaring problems during an assessment of working and safety conditions in its production arm in Italy last year, according to a review of unpublished court documents.


Beauty

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.


Retail

Will Shein’s IPO Make it in 2025?

The ultra-fast-fashion giant could be the biggest listing in London for years, but controversies around the company’s business practices and links to China are dragging on the process.


News & Analysis

The Top 10 Stories that Shaped Fashion in 2024

BoF looks back at the news that changed the industry this year — and will define the fashion agenda in 2025.


Retail

Nike Told to Compensate Workers in High-Profile Labour Controversy

An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.


Retail

5 Takeaways from Nike’s Earnings

New CEO Elliott Hill outlined his plan to turn Nike around as the company battled through another challenging quarter. There are signs of progress, but it’s going to be a long road back.


Marketing

2024 Was the Year of Entertainment in Marketing

This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.


Luxury

How LVMH’s Hublot Plans to Rise Above a Watch Market Downturn

New CEO Julien Tornare plans to reinforce the brand’s value proposition by investing in bold design, craftsmanship and growing the company’s cultural impact beyond football. “It’s not just because something is luxury that people are willing to pay any price,” Tornare said.