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It’s Time for Fashion to Get Real About Its Climate Risks

Many brands have treated the climate crisis as a useful marketing tool, while viewing the impact to the bottom line as a distant threat. That approach is increasingly untenable, experts warn.
Labourers walk past cotton crops damaged by flood waters that wiped out nearly half Pakistan’s crop in 2022.
Labourers walk past cotton crops damaged by flood waters that wiped out nearly half Pakistan’s crop in 2022. (Asif Hassan/AFP via Getty Images)

Further Reading

Why Hotter Weather Matters for Fashion

Scientists say it’s increasingly likely 2024 will be the world’s hottest year on record, with rising temperatures carrying big implications from shopping malls to supply chains.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Global Markets Editor at The Business of Fashion. She is based in London and also oversees BoF's sustainability coverage.

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