Member Exclusives
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
Lucien Pagès Joins The Independents
The agency founded by Paris public relations star Lucien Pagès is being acquired by the fashion communications giant that owns Karla Otto, Bureau Betak and more.
Is the Luxury Watch Market Turning a Corner?
While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
J.Crew: How to Build an ‘Ageless’ Brand
As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.
Fashion and Beauty Need to Prepare For a TikTok Ban
The app is running out of options as the January 19 deadline for ByteDance to sell it or see it banned rapidly approaches. Fashion and beauty brands should get ready.
The Indie Beauty Brands Transforming Africa’s Hair Care Market
A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.
Can Vans Recapture Its Cool?
Vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding.
The Workplace Politics of Holiday Party Dressing
In a post-pandemic office, these rarer occasions to connect with colleagues beyond daily tasks now carry more weight — making them trickier than ever to navigate.
Indie Fragrance Brands’ Big Athlete Opportunity
Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.
How Polène Is Growing French DTC Handbags Into an International Success
The Parisian leather goods is part of a new wave of thriving French direct-to-consumer brands. After growing its business to over $150 million, Polène’s CEO is inaugurating stores in London and Paris, with plans to set up shop in Munich, Dubai and Miami.
Raw Milk: The Influencer Wellness Fad With a Side of Bird Flu
Inspired by the “tradwife” set, formerly vegan wellness influencers and models have traded in their plant-based beverages for unpasteurised milk – but positive bird flu tests show that its risk is rising along with its popularity.
Puma Is Bringing AI-Generated Design to the Football Pitch
The sports brand is letting Manchester City fans create their own designs for the team’s uniform — no drawing skills needed — with one design to become the club’s third kit for the 2026 season.