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The Business of Fashion

Rachael Griffiths

Senior Editorial Associate

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based in London, and covers beauty, wellness and industry news. Previously, she was a writer at New York Magazine’s The Strategist where she specialised in hair care, and investigative explainers. She holds a bachelor’s degree from Durham University.

    Beauty

    Explaining Beauty’s Private-Label Pivot

    With inflation biting and the celebrity beauty boom cooling off, retailers are elevating their private-label brand lines to be more sophisticated, and nimble.

    Beauty

    How Collagen Jelly Pouches Became Beauty’s Latest Viral Craze

    Collagen supplements have been staples in Asia for decades. Now, they’re gaining traction in the West, fuelled by viral jelly pouches and trendy drinkable formats. But not everyone is buying in.

    Beauty

    How to Unlock the Male Beauty Shopper

    French label Horace’s Sephora launch highlights the growing opportunity in men’s beauty — and the challenge of getting male customers through the door.

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    Beauty’s Next Growth Engine Is Live

    Fenty Beauty’s first 12-hour online shopping event, featuring Rihanna, shows how a new generation of brands are embracing the practised art of live selling.

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    Beauty

    Why Does Chanel Need to Sponsor a Substack?

    As the platform’s influence grows, a slew of beauty brands are turning to its most trusted writers for a more intimate form of audience engagement.

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    The Politics of Duping

    As dupe brands become more brazen, the line between taking inspiration from competitors and shamelessly knocking them off has become increasingly blurred.

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    Who Has a Right to Win in Fragrance?

    Beauty brands, major conglomerates and indie labels see perfume as an opportunistic venture for growth. But as category sales moderate, can new scents and players break through?

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    Why Beauty Loves Abbey Yung

    Influencer and certified trichologist Yung has turned hair-care expertise and accessible advice into a lucrative career, wherein trust is her biggest asset — and liability.

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    Beauty

    The Case for Fun Luxury Makeup

    Lara Worthington’s new luxury makeup label Ommage, which lands at Dover Street Parfums Market this month, hopes to bring a playful touch to upscale beauty routines.

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    The Back-to-School Beauty Rush

    As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.

    Beauty

    What Makes Hair Shoppers Trade Up?

    Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.

    Beauty

    How the Club Became a Fragrance Hall

    Perfume brands are marketing their wares at nightlife spaces, where scent, intimacy and memory make for a uniquely potent pitch.