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Rachael Griffiths

Senior Editorial Associate

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based in London, and covers beauty, wellness and industry news. Previously, she was a writer at New York Magazine’s The Strategist where she specialised in hair care, and investigative explainers. She holds a bachelor’s degree from Durham University.

    Beauty

    Summers Are Getting Hotter. Is Beauty Ready?

    From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.

    Beauty

    Summers Are Getting Hotter. Is Beauty Ready?

    From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.


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    Beauty Enters Its ‘Superdupe’ Era

    Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.

    Beauty

    Beauty Enters Its ‘Superdupe’ Era

    Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.


    Beauty

    Exclusive: K18 Bets on Longevity

    The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.

    Beauty

    Exclusive: K18 Bets on Longevity

    The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.


    Beauty

    How To Make a Celebrity Fragrance Last Forever

    As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.

    Beauty

    How To Make a Celebrity Fragrance Last Forever

    As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.


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    Beauty

    Are There Too Many Beauty Sales?

    As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

    Beauty

    Are There Too Many Beauty Sales?

    As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.


    Beauty

    Exclusive: Can Refy Conquer Europe?

    After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.

    Beauty

    Exclusive: Can Refy Conquer Europe?

    After an encouraging launch in the Middle East, the cult Manchester-based label Refy is betting on the dominance of its core aesthetic by expanding its physical presence to a new continent.


    Beauty

    Will the Niche Perfume Boom Ever End?

    This week’s newsletter tracks fragrance’s hottest segment, featuring the new master perfumers at DSM-Firmenich and an interview with Artessence Group CEO Patrice Béliard.

    Beauty

    Will the Niche Perfume Boom Ever End?

    This week’s newsletter tracks fragrance’s hottest segment, featuring the new master perfumers at DSM-Firmenich and an interview with Artessence Group CEO Patrice Béliard.


    Beauty

    Can Wellness Take Thai Beauty Global?

    Kosé-owned Pañpuri is set to open 16 new sensory-focused boutiques across North Asia as demand grows for beauty products from Thailand.

    Beauty

    Can Wellness Take Thai Beauty Global?

    Kosé-owned Pañpuri is set to open 16 new sensory-focused boutiques across North Asia as demand grows for beauty products from Thailand.


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    Beauty

    Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026

    From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.

    Beauty

    Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026

    From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.


    Beauty

    Controlling Your Destiny: How Mona Kattan Reclaimed Her Voice

    The founder of Kayali closed The Business of Beauty Global Forum by reflecting on her choice to carve out her fragrance label from the family business.

    Beauty

    Controlling Your Destiny: How Mona Kattan Reclaimed Her Voice

    The founder of Kayali closed The Business of Beauty Global Forum by reflecting on her choice to carve out her fragrance label from the family business.


    Beauty

    Beauty’s New Price Cuts, Explained

    As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.

    Beauty

    Beauty’s New Price Cuts, Explained

    As a K-shaped economy forces shoppers to make difficult decisions, mass and masstige brands are chasing growth with tactical deflation.


    Beauty

    For Beauty Brands, When Does Nostalgia Get Old?

    Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

    Beauty

    For Beauty Brands, When Does Nostalgia Get Old?

    Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?