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Rachael Griffiths

Senior Editorial Associate

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based in London, and covers beauty, wellness and industry news. Previously, she was a writer at New York Magazine’s The Strategist where she specialised in hair care, and investigative explainers. She holds a bachelor’s degree from Durham University.

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    The Case for Fun Luxury Makeup

    Lara Worthington’s new luxury makeup label Ommage, which lands at Dover Street Parfums Market this month, hopes to bring a playful touch to upscale beauty routines.

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    The Case for Fun Luxury Makeup

    Lara Worthington’s new luxury makeup label Ommage, which lands at Dover Street Parfums Market this month, hopes to bring a playful touch to upscale beauty routines.


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    The Back-to-School Beauty Rush

    As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.

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    The Back-to-School Beauty Rush

    As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.


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    What Makes Hair Shoppers Trade Up?

    Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.

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    What Makes Hair Shoppers Trade Up?

    Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.


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    How the Club Became a Fragrance Hall

    Perfume brands are marketing their wares at nightlife spaces, where scent, intimacy and memory make for a uniquely potent pitch.

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    How the Club Became a Fragrance Hall

    Perfume brands are marketing their wares at nightlife spaces, where scent, intimacy and memory make for a uniquely potent pitch.


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    Can Beauty Beat Big Pharma at Hair Loss?

    As shoppers seek newer, better solutions for hair shedding and thinning, brands are racing to offer products that go beyond the scalp.

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    Can Beauty Beat Big Pharma at Hair Loss?

    As shoppers seek newer, better solutions for hair shedding and thinning, brands are racing to offer products that go beyond the scalp.


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    Unlocking the Ultimate Online Beauty Community

    A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.

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    Unlocking the Ultimate Online Beauty Community

    A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.


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    What Makes a Makeup Artist Brand Work?

    This week, we have a conversation with Katie Jane Hughes about her upcoming retail launch and an explainer on a niche perfume drama.

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    What Makes a Makeup Artist Brand Work?

    This week, we have a conversation with Katie Jane Hughes about her upcoming retail launch and an explainer on a niche perfume drama.


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    E.l.f Raises Revenue Outlook; Needs Scrappy Thinking to Maintain Growth

    With sales at its core line in decline, the company is tweaking everything from price, geographic distribution and categories to rebuild momentum.

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    E.l.f Raises Revenue Outlook; Needs Scrappy Thinking to Maintain Growth

    With sales at its core line in decline, the company is tweaking everything from price, geographic distribution and categories to rebuild momentum.


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    The Future of Beauty Commerce Is Live

    Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.

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    The Future of Beauty Commerce Is Live

    Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.


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    Can SPF Brands Turn Gen Z Off Tanning?

    A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.

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    Can SPF Brands Turn Gen Z Off Tanning?

    A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.


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    Summers Are Getting Hotter. Is Beauty Ready?

    From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.

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    Summers Are Getting Hotter. Is Beauty Ready?

    From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.


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    Beauty Enters Its ‘Superdupe’ Era

    Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.

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    Beauty Enters Its ‘Superdupe’ Era

    Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.