Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Priya Rao
Executive Editor of The Business of Beauty
Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF's beauty and wellness coverage. Previously, Priya covered beauty, wellness and podcasts at Glossy and created the narrative skin-lightening podcast Unfair. She has a Bachelors in English and Finance from The University of Texas, Austin.
Beauty
The 5 Reasons Why Beauty Has Never Been Tougher
This week, Priya Rao contemplates beauty’s latest disruptions.
The 5 Reasons Why Beauty Has Never Been Tougher
This week, Priya Rao contemplates beauty’s latest disruptions.
Beauty
Kiko Milano’s American Dream
This week, Priya Rao has makeup on her mind, with the Italian beauty brand’s new Manhattan store, and recent launches from Fara Homidi and Gucci Westman.
Kiko Milano’s American Dream
This week, Priya Rao has makeup on her mind, with the Italian beauty brand’s new Manhattan store, and recent launches from Fara Homidi and Gucci Westman.
Beauty
Inside Target’s Great Beauty Reset
This week, Priya Rao looks at the relaunch of the US mass retailer’s new shop-in-shops.
Inside Target’s Great Beauty Reset
This week, Priya Rao looks at the relaunch of the US mass retailer’s new shop-in-shops.
Beauty
The Value of a Louis Vuitton Lipstick
This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.
The Value of a Louis Vuitton Lipstick
This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.
ADVERTISEMENT
Beauty
Merit Gets an Assist From Vasiliki Petrou
This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.
Merit Gets an Assist From Vasiliki Petrou
This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.
Beauty
Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.
This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.
Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.
This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.
Beauty
Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart
After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.
Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart
After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.
Beauty
The Great Gucci Beauty Handover
Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.
The Great Gucci Beauty Handover
Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.
ADVERTISEMENT
Beauty
What I’m Most Excited About at The Business of Beauty Global Forum 2026
Join the livestream on June 24 and 25 as we examine beauty’s current place in culture, and look forward to its new future.
What I’m Most Excited About at The Business of Beauty Global Forum 2026
Join the livestream on June 24 and 25 as we examine beauty’s current place in culture, and look forward to its new future.
Beauty
Talking Luxury With L’Oréal’s Cyril Chapuy
Priya Rao parses the issues facing beauty’s highest price point with the president of L’Oréal Luxe.
Talking Luxury With L’Oréal’s Cyril Chapuy
Priya Rao parses the issues facing beauty’s highest price point with the president of L’Oréal Luxe.
Beauty
Dr. Muneeb Shah’s Remedy Is Ready for Primetime
Priya Rao has the exclusive details on a sought-after doctor brand’s hefty new investment and the converging worlds of expertise and influence.
Dr. Muneeb Shah’s Remedy Is Ready for Primetime
Priya Rao has the exclusive details on a sought-after doctor brand’s hefty new investment and the converging worlds of expertise and influence.
Beauty
A Mid-Year M&A Check-In
Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.
A Mid-Year M&A Check-In
Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.
The News in Brief
Gap, Old Navy Turn to Industry Heavyweights for Beauty Lines
On Thursday, the American retail giant announced a new and improved offering for its mainstay brands which include Gap and Old Navy. The Business of Beauty can reveal that former Estée Lauder Companies executive John Demsey and celebrity beauty brand incubator Maesa are involved.
The Estée Lauder Companies Taps First Chief Technology, Data and Analytics Officer
Brian Franz, who joins from financial firm State Street, is president and chief executive Stéphane de La Faverie’s first external leadership hire.
Puig Sales Rose 19% to €4.3 billion in 2023
The Spanish conglomerate is on track to hit its goal of €4.5 billion in annual sales by 2025 ahead of schedule.
Francisco Costa Plans to Buy Back Costa Brazil
The bid came in a filing tied to bankruptcy proceedings for Amyris, which closed the brand in August.
The Estée Lauder Companies Targeted by Worldwide Cybersecurity Breach
Employees at The Estée Lauder Companies offices around the world remain locked out of their email and other key functions after a third party gained access to some of the beauty conglomerate’s IT systems, according to people familiar with the situation.
Shiseido’s Announces New Growth Strategy, Sees Fiscal Year Profits Fall
The beauty company reported on Friday that full-year sales grew by 5.7 percent for the fiscal year ended Dec. 31, to approximately 1.07 trillion yen, or $8.1 billion.