Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Executive Editor of The Business of Beauty

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF's beauty and wellness coverage. Previously, Priya covered beauty, wellness and podcasts at Glossy and created the narrative skin-lightening podcast Unfair. She has a Bachelors in English and Finance from The University of Texas, Austin.


This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.

This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.
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Join the livestream on June 24 and 25 as we examine beauty’s current place in culture, and look forward to its new future.

Join the livestream on June 24 and 25 as we examine beauty’s current place in culture, and look forward to its new future.

Priya Rao parses the issues facing beauty’s highest price point with the president of L’Oréal Luxe.

Priya Rao parses the issues facing beauty’s highest price point with the president of L’Oréal Luxe.

Priya Rao has the exclusive details on a sought-after doctor brand’s hefty new investment and the converging worlds of expertise and influence.

Priya Rao has the exclusive details on a sought-after doctor brand’s hefty new investment and the converging worlds of expertise and influence.

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.
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The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.

The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.

This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.

This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.

Mexico’s Productos Latina, the US’ Sarah Creal Beauty and Korea’s Borntostandout are among the 15 shortlisted brands for this year’s Global Awards in Napa Valley, California.

Mexico’s Productos Latina, the US’ Sarah Creal Beauty and Korea’s Borntostandout are among the 15 shortlisted brands for this year’s Global Awards in Napa Valley, California.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
On Thursday, the American retail giant announced a new and improved offering for its mainstay brands which include Gap and Old Navy. The Business of Beauty can reveal that former Estée Lauder Companies executive John Demsey and celebrity beauty brand incubator Maesa are involved.
Brian Franz, who joins from financial firm State Street, is president and chief executive Stéphane de La Faverie’s first external leadership hire.
The Spanish conglomerate is on track to hit its goal of €4.5 billion in annual sales by 2025 ahead of schedule.
The bid came in a filing tied to bankruptcy proceedings for Amyris, which closed the brand in August.
Employees at The Estée Lauder Companies offices around the world remain locked out of their email and other key functions after a third party gained access to some of the beauty conglomerate’s IT systems, according to people familiar with the situation.
The beauty company reported on Friday that full-year sales grew by 5.7 percent for the fiscal year ended Dec. 31, to approximately 1.07 trillion yen, or $8.1 billion.