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Priya Rao

Executive Editor of The Business of Beauty

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF's beauty and wellness coverage. Previously, Priya covered beauty, wellness and podcasts at Glossy and created the narrative skin-lightening podcast Unfair. She has a Bachelors in English and Finance from The University of Texas, Austin.

Beauty

Merit Gets an Assist From Vasiliki Petrou

This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.

Beauty

Merit Gets an Assist From Vasiliki Petrou

This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.


Beauty

Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.

Beauty

Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.


Beauty

Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.

Beauty

Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.


Beauty

The Great Gucci Beauty Handover

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.

Beauty

The Great Gucci Beauty Handover

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.


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Beauty

What I’m Most Excited About at The Business of Beauty Global Forum 2026

Join the livestream on June 24 and 25 as we examine beauty’s current place in culture, and look forward to its new future.

Beauty

What I’m Most Excited About at The Business of Beauty Global Forum 2026

Join the livestream on June 24 and 25 as we examine beauty’s current place in culture, and look forward to its new future.


Beauty

Talking Luxury With L’Oréal’s Cyril Chapuy

Priya Rao parses the issues facing beauty’s highest price point with the president of L’Oréal Luxe.

Beauty

Talking Luxury With L’Oréal’s Cyril Chapuy

Priya Rao parses the issues facing beauty’s highest price point with the president of L’Oréal Luxe.


Beauty

Dr. Muneeb Shah’s Remedy Is Ready for Primetime

Priya Rao has the exclusive details on a sought-after doctor brand’s hefty new investment and the converging worlds of expertise and influence.

Beauty

Dr. Muneeb Shah’s Remedy Is Ready for Primetime

Priya Rao has the exclusive details on a sought-after doctor brand’s hefty new investment and the converging worlds of expertise and influence.


Beauty

A Mid-Year M&A Check-In

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.

Beauty

A Mid-Year M&A Check-In

Priya Rao parses the current state of beauty deals with a spotlight on Waldencast’s sale of Obagi Medical.


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Beauty

Exclusive: Bridgepoint Group to Acquire Obagi Medical

The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.

Beauty

Exclusive: Bridgepoint Group to Acquire Obagi Medical

The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.


Beauty

What’s at Stake for Jo Malone London?

This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.

Beauty

What’s at Stake for Jo Malone London?

This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.


Beauty

Meet Our Finalists for The Business of Beauty Global Awards 2026

Mexico’s Productos Latina, the US’ Sarah Creal Beauty and Korea’s Borntostandout are among the 15 shortlisted brands for this year’s Global Awards in Napa Valley, California.

Beauty

Meet Our Finalists for The Business of Beauty Global Awards 2026

Mexico’s Productos Latina, the US’ Sarah Creal Beauty and Korea’s Borntostandout are among the 15 shortlisted brands for this year’s Global Awards in Napa Valley, California.


Beauty

Beauty Is Inherently Political. In 2026, That’s a Problem.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.

Beauty

Beauty Is Inherently Political. In 2026, That’s a Problem.

This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more.