Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Priya Rao
Executive Editor of The Business of Beauty
Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF's beauty and wellness coverage. Previously, Priya covered beauty, wellness and podcasts at Glossy and created the narrative skin-lightening podcast Unfair. She has a Bachelors in English and Finance from The University of Texas, Austin.
Beauty
The Jennifer Lawrence Beauty Experiment
This week, Priya Rao unpacks the A-lister’s unexpected new brand with Arcaea.
Beauty
How Big Can E.l.f. Get?
This week, Priya Rao wonders if the conglomerate’s hero brand can really be a multi-category proposition.
Beauty
Mikayla Nogueira Can Sell Anything, Especially Her Own Brand
In roughly 18 months, POV Beauty has become one of the industry’s fastest growing disruptor brands. With a recent Sephora launch and a new $15 million fundraise, it is supercharging the trajectory of what an influencer-founded beauty brand can be.
Beauty
Can the Creative Be Commercial?
This week, Priya Rao gets into the Isamaya Ffrench news, and why beauty should better prioritise innovation.
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Beauty
How Victoria Beckham Won in Beauty
The line’s cosmetics offer, which makes up 60 percent of the designer’s business, has become a hit that global retailers and acquirers can no longer ignore.
Beauty
Are There Any New Ideas Anymore?
This week, Priya Rao dives into the rampant copycats in beauty — and no, she’s not talking about dupes.
Beauty
The Tween Beauty Story Is Tired. Can We Move On?
This week, Priya Rao argues that Gen Alpha’s interest in cosmetics and skincare mirrors that of its predecessors,
Beauty
The 5 Reasons Why Beauty Has Never Been Tougher
This week, Priya Rao contemplates beauty’s latest disruptions.
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Beauty
Kiko Milano’s American Dream
This week, Priya Rao has makeup on her mind, with the Italian beauty brand’s new Manhattan store, and recent launches from Fara Homidi and Gucci Westman.
Beauty
Inside Target’s Great Beauty Reset
This week, Priya Rao looks at the relaunch of the US mass retailer’s new shop-in-shops.
Beauty
The Value of a Louis Vuitton Lipstick
This week, Priya Rao looks at private equity’s backlog, luxury’s dated beauty strategy and the ways brands hope to win over Gen Alpha.
Beauty
Merit Gets an Assist From Vasiliki Petrou
This week, Priya Rao gets into the makeup brand’s newest investor, dive into retail consolidation and look at Fenty Beauty foundation flares.
The News in Brief
Gap, Old Navy Turn to Industry Heavyweights for Beauty Lines
On Thursday, the American retail giant announced a new and improved offering for its mainstay brands which include Gap and Old Navy. The Business of Beauty can reveal that former Estée Lauder Companies executive John Demsey and celebrity beauty brand incubator Maesa are involved.
The Estée Lauder Companies Taps First Chief Technology, Data and Analytics Officer
Brian Franz, who joins from financial firm State Street, is president and chief executive Stéphane de La Faverie’s first external leadership hire.
Puig Sales Rose 19% to €4.3 billion in 2023
The Spanish conglomerate is on track to hit its goal of €4.5 billion in annual sales by 2025 ahead of schedule.
Francisco Costa Plans to Buy Back Costa Brazil
The bid came in a filing tied to bankruptcy proceedings for Amyris, which closed the brand in August.
The Estée Lauder Companies Targeted by Worldwide Cybersecurity Breach
Employees at The Estée Lauder Companies offices around the world remain locked out of their email and other key functions after a third party gained access to some of the beauty conglomerate’s IT systems, according to people familiar with the situation.
Shiseido’s Announces New Growth Strategy, Sees Fiscal Year Profits Fall
The beauty company reported on Friday that full-year sales grew by 5.7 percent for the fiscal year ended Dec. 31, to approximately 1.07 trillion yen, or $8.1 billion.