LVMH Announces Young Designers’ Prize Semifinalists for 2026
The twenty emerging labels that were selected will present collections in a showcase at Paris Fashion Week.
Luxury
How Luxury Can Stay on Top as Every Brand Moves Upmarket
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating.
How Luxury Can Stay on Top as Every Brand Moves Upmarket
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating.
Retail
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
Luxury
Why Wall Street Prefers Coach to Gucci
The stock market now values Coach parent Tapestry almost as highly as Gucci owner Kering. The closing gap reflects a shifting fashion market as well as the state of their respective turnarounds.
Why Wall Street Prefers Coach to Gucci
The stock market now values Coach parent Tapestry almost as highly as Gucci owner Kering. The closing gap reflects a shifting fashion market as well as the state of their respective turnarounds.
Media
The Loudest Met Gala Yet
A new gallery space, a record $42 million in funds raised and the return of Beyoncé contributed to the increased visibility of this year’s event. But much of the uptick in attention came from the backlash against sponsors Jeff and Lauren Sánchez Bezos.
The Loudest Met Gala Yet
A new gallery space, a record $42 million in funds raised and the return of Beyoncé contributed to the increased visibility of this year’s event. But much of the uptick in attention came from the backlash against sponsors Jeff and Lauren Sánchez Bezos.
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Marketing
Everyone Wants a Piece of ‘The Devil Wears Prada 2′
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Everyone Wants a Piece of ‘The Devil Wears Prada 2′
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Creative Class
Why the Party Photography Business Is Booming
Not only are brands investing in more stylistic content, but celebrities, influencers and wealthy shoppers are hiring their own photographers to ensure a steady stream of perfectly staged pictures.
Why the Party Photography Business Is Booming
Not only are brands investing in more stylistic content, but celebrities, influencers and wealthy shoppers are hiring their own photographers to ensure a steady stream of perfectly staged pictures.
Luxury
Why Feathers, Pony Hair and More Are Everywhere in Fashion
The industry, which has by and large abandoned fur, is finding new ways to cater to shoppers hungry for the same sort of luxe texture with fabrics like feather, pony hair and shearling.
Why Feathers, Pony Hair and More Are Everywhere in Fashion
The industry, which has by and large abandoned fur, is finding new ways to cater to shoppers hungry for the same sort of luxe texture with fabrics like feather, pony hair and shearling.
Luxury
How Demna’s Latest Gucci Drop Is Landing With Customers
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
How Demna’s Latest Gucci Drop Is Landing With Customers
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
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Marketing
Who Won Fashion’s Red Carpet Season of Change
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Who Won Fashion’s Red Carpet Season of Change
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Retail
The Step-by-Step Guide to Brand Elevation | Case Study
A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.
The Step-by-Step Guide to Brand Elevation | Case Study
A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.
Luxury
The Debrief | How Dior and Chanel Are Winning Back Aspirational Shoppers
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
The Debrief | How Dior and Chanel Are Winning Back Aspirational Shoppers
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
Fashion Week
In New York, Practicality and Pragmatism
At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.
In New York, Practicality and Pragmatism
At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.
The News in Brief
CFDA Releases New York Fashion Week Schedule
The week will include Rachel Scott’s first runway for Proenza Schouler; while Raul Lopez’s Luar has opted not to show.
Ashlynn Park Wins CFDA/Vogue Fashion Fund
Julian Louie, designer of Aubero, and Stephanie Suberville of Heirlome were the runners-up.
Frame Appoints New CEO
Silvia Merati, who joins the brand from Golden Goose, will look to drive international growth and retail development.
Chalhoub Group Invests in Willy Chavarria
The investment will fuel the New York-based brand’s expansion, including into markets such as Europe and Asia.
CFDA Announces 2025 Fashion Awards Nominees
Last year’s winner Rachel Scott is up for Womenswear Designer of the Year again, and The Row’s Ashley and Mary-Kate Olsen, who have won in the womenswear and accessories categories, are nominated for the menswear award.
CFDA Releases Spring/Summer 2026 New York Fashion Week Schedule
September’s edition of NYFW will see Alexander Wang return, as well as appearances from Europe-based Cos, Off-White and Toteme.
Michael Burke Tapped to Lead LVMH Americas
The LVMH veteran has been named chairman and chief executive of LVMH Americas as the company navigates a 'complex and evolving geopolitical period.'