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Jessica Kwon

Editorial Associate

Jessica Kwon is an Editorial Associate at The Business of Fashion (BoF). She is based in New York and holds a bachelor’s degree in English literature, creative writing and Asian/Pacific Islander American Studies from the University of Michigan.

    Retail

    Skims Promotes Tracy Nguyen as Its First Chief Communications Officer

    In the newly minted role, Nguyen will oversee entertainment, sports and brand partnerships, while continuing to lead Skims’ global communications.

    Retail

    Skims Promotes Tracy Nguyen as Its First Chief Communications Officer

    In the newly minted role, Nguyen will oversee entertainment, sports and brand partnerships, while continuing to lead Skims’ global communications.


    Retail

    Camper Acquires a Majority Stake in Ancient Greek Sandals

    In its first major acquisition, the family-owned Spanish footwear brand Camper has purchased a 60 percent stake in the Grecian sandal maker.

    Retail

    Camper Acquires a Majority Stake in Ancient Greek Sandals

    In its first major acquisition, the family-owned Spanish footwear brand Camper has purchased a 60 percent stake in the Grecian sandal maker.


    Beauty

    Acne’s Big Breakout Moment

    Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.

    Beauty

    Acne’s Big Breakout Moment

    Despite affecting more than 1.7 billion people globally, acne care has been slow to innovate. Now a cohort of challenger skincare labels, from the likes of Alix Earle and Lili Reinhart, is paving a new landscape.


    Media

    Ahead of the Met Gala, a ‘Ball Without Billionaires’

    A fashion show co-organised by labour unions served as a protest against this year’s Met Gala. The theme? ‘Labour is art.’

    Media

    Ahead of the Met Gala, a ‘Ball Without Billionaires’

    A fashion show co-organised by labour unions served as a protest against this year’s Met Gala. The theme? ‘Labour is art.’


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    Retail

    How Gen Z’s Personal Style Obsession Is Changing Fashion

    The permanence of digital footprints and a lack of real-life community have historically crippled Gen Z’s sense of individuality when getting dressed. But they’re increasingly preoccupied by what constitutes singularly good taste.

    Retail

    How Gen Z’s Personal Style Obsession Is Changing Fashion

    The permanence of digital footprints and a lack of real-life community have historically crippled Gen Z’s sense of individuality when getting dressed. But they’re increasingly preoccupied by what constitutes singularly good taste.


    Media

    The Face Magazine to Shutter

    Seven years after its relaunch, the cult British magazine is closing in its ‘current iteration.’ Longtime editor-in-chief Matthew Whitehouse exited the publication in January.

    Media

    The Face Magazine to Shutter

    Seven years after its relaunch, the cult British magazine is closing in its ‘current iteration.’ Longtime editor-in-chief Matthew Whitehouse exited the publication in January.


    Retail

    Why Strong Retail Sales Aren’t Leading to More Retail Jobs

    A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.

    Retail

    Why Strong Retail Sales Aren’t Leading to More Retail Jobs

    A disappointing US employment report surprised economists and investors, but was old news for the apparel sector, where the labour market has stagnated for years.


    Sustainability

    Wool Workout Clothes? The Demand Is Growing

    The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.

    Sustainability

    Wool Workout Clothes? The Demand Is Growing

    The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.


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    Beauty

    Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.

    As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.

    Beauty

    Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.

    As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.


    Media

    Exclusive: Alastair McKimm Joins Visual Talent Ltd., Launches Magazine and Creative Agency

    The former i-D editor in chief has been named chief creative officer of the Wonderland publisher, and will launch a new magazine and creative agency with entrepreneur Peter Jones.

    Media

    Exclusive: Alastair McKimm Joins Visual Talent Ltd., Launches Magazine and Creative Agency

    The former i-D editor in chief has been named chief creative officer of the Wonderland publisher, and will launch a new magazine and creative agency with entrepreneur Peter Jones.


    Global Markets

    The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear

    A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.

    Global Markets

    The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear

    A vanguard of licensees cashing in on a South Korean appetite for fashion with American IP is adapting to the geopolitical tensions and shifting consumer preferences that have caused predecessors like National Geographic and Kodak to stumble.


    Beauty

    Is the Bush Back? Only if You Can Sell It.

    Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.

    Beauty

    Is the Bush Back? Only if You Can Sell It.

    Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.