AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
TikTok Prepares US App With Its Own Algorithm and User Data
The move could open the door to resolving years of debate over whether the company would share what is considered the crown jewel of the ByteDance-owned short video-sharing platform.
TikTok Prepares US App With Its Own Algorithm and User Data
The move could open the door to resolving years of debate over whether the company would share what is considered the crown jewel of the ByteDance-owned short video-sharing platform.
AI Shopping Is Here. Will Retailers Get Left Behind?
AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.
AI Shopping Is Here. Will Retailers Get Left Behind?
AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.
The Debrief | Fashion Tech Boom 2.0
Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.
The Debrief | Fashion Tech Boom 2.0
Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.
Lectra’s Long-Term Lens on Fashion’s Future
The technology company’s recent white paper ‘Meeting the Moment’ unpacks the macro-shifts challenging fashion businesses, and focuses on addressing technological advancements, streamlining supply chains and reprioritising the sustainability agenda for long-term success. Discover insights from the report, alongside BoF analysis.
Lectra’s Long-Term Lens on Fashion’s Future
The technology company’s recent white paper ‘Meeting the Moment’ unpacks the macro-shifts challenging fashion businesses, and focuses on addressing technological advancements, streamlining supply chains and reprioritising the sustainability agenda for long-term success. Discover insights from the report, alongside BoF analysis.
How Investors Fell Back in Love With Fashion Tech
With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.
How Investors Fell Back in Love With Fashion Tech
With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.
AI Shopping Platform Daydream Launches in the US
The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.
AI Shopping Platform Daydream Launches in the US
The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
How Portuguese Brands Are Implementing Digital Strategies Today
The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
How Portuguese Brands Are Implementing Digital Strategies Today
The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
Apple Plans Smart Glasses for 2026 as Part of AI Push
Apple Inc. is aiming to release smart glasses at the end of next year as part of a push into AI-enhanced gadgets.
Apple Plans Smart Glasses for 2026 as Part of AI Push
Apple Inc. is aiming to release smart glasses at the end of next year as part of a push into AI-enhanced gadgets.
OpenAI and Jony Ive Strike $6.5 Billion Deal to Design AI Devices
The world’s leading artificial intelligence lab has acquired the former Apple design chief’s one-year-old startup, io, in a push to create a new family of products for the next era of computing.
OpenAI and Jony Ive Strike $6.5 Billion Deal to Design AI Devices
The world’s leading artificial intelligence lab has acquired the former Apple design chief’s one-year-old startup, io, in a push to create a new family of products for the next era of computing.
AI Shopping Is Coming to Google
The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.
AI Shopping Is Coming to Google
The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.
THE NEWS IN BRIEF
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
Meta Smart Glasses With Display Face Obstacles to EU Rollout
The new Meta Ray-Ban glasses have been withheld from the EU due to issues such as supply constraints and EU regulations on removable batteries.
Court Temporarily Allows Perplexity AI Shopping ‘Agents’ on Amazon
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.